Vivid Seats Unveils 2024 NFL Fan Loyalty Report: Top Teams, Road Support, and More | Martech Edge | Best News on Marketing and Technology
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Vivid Seats Unveils 2024 NFL Fan Loyalty Report: Top Teams, Road Support, and More

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Vivid Seats Unveils 2024 NFL Fan Loyalty Report: Top Teams, Road Support, and More

Vivid Seats Unveils 2024 NFL Fan Loyalty Report: Top Teams, Road Support, and More

GlobeNewswire

Published on : Aug 23, 2024

Data Reveals the Largest Fan Allegiances Across America

Vivid Seats Inc. has released its 2024 NFL Fan Loyalty Report, providing insights into fan behavior and team loyalty for the upcoming NFL season. The report reveals which teams have seen significant increases in ticket prices, the fans who travel the farthest to support their teams, and the NFL teams with the most widespread fan bases.

1. Ready, Set, Hike: Price Spikes

  • Houston Texans: The team has experienced a 132% increase in average ticket prices, the largest year-over-year spike.
  • Atlanta Falcons: Prices up by 120%.
  • Cleveland Browns: Saw an 82% increase.
  • Tennessee Titans: Prices rose by 75%.
  • Jacksonville Jaguars: Increased by 72%.

2. Going The Distance: Road Fan Support

  • San Francisco 49ers: Fans make up 48% of the crowd at away games.
  • Dallas Cowboys: Fans represent 45% of the away game crowd.
  • Buffalo Bills: 41% of the crowd is made up of Bills fans.
  • Philadelphia Eagles: 40% of the crowd are Eagles supporters.
  • Pittsburgh Steelers: 39% of the away crowd.

3. Top Traveling Fanbases

  • Las Vegas Raiders: Fans travel an average of 549 miles.
  • San Francisco 49ers: Fans travel 468 miles on average.
  • Miami Dolphins: Average travel distance is 464 miles.
  • Seattle Seahawks: Fans travel 447 miles.
  • Dallas Cowboys: Fans travel 435 miles.

4. Endzone to Endzone: Fan Loyalty by County

  • Dallas Cowboys: Dominates with fan presence in 279 counties.
  • Kansas City Chiefs: Have fans in 255 counties.
  • Minnesota Vikings: Fans in 231 counties.
  • Interactive Map: Fans can view detailed county-based fan distribution online.

5. Vivid Seats Rewards Program

  • Benefits: Offers discounts, ticket upgrades, and exclusive experiences.
  • Loyalty Perks: Includes a free 11th ticket after 10 purchases, surprise upgrades, birthday benefits, and more.

Vivid Seats' 2024 NFL Fan Loyalty Report showcases the passionate support of NFL fans, highlighting key trends in ticket pricing, travel distances, and geographic loyalty. The report underscores the importance of fan engagement and the value of the Vivid Seats Rewards program in enhancing the fan experience.