Vistar Media, a leader in technology solutions for out-of-home (OOH) media, has officially expanded its services into Brazil, in partnership with PRODOOH, its programmatic OOH activation team in Latin America. This expansion aims to simplify and enhance programmatic digital out-of-home (DOOH) advertising for both media owners and advertisers in Brazil.

1. Expansion Overview

• Partnership and Goals: Vistar Media and PRODOOH team up to bring advanced programmatic DOOH solutions to Brazil, providing tools, support, and expertise for seamless campaign execution.
• Market Potential: Brazil's growing advertising market presents new opportunities for brands to reach diverse local audiences through premium DOOH screens.

2. Vistar Media’s Supply-Side Platform (SSP)

• Tools for Media Owners: Vistar’s SSP offers media owners efficient inventory management and access to a global network of marketers.
• Enhanced Reach: Media owners can now connect their screens to a broader market, optimizing inventory and revenue opportunities.

3. Vistar Media’s Demand-Side Platform (DSP)

• Advanced Solutions: The DSP provides advertisers with intelligent tools for hyper-contextual storytelling, audience targeting, and dynamic creative capabilities.
• ROI Measurement: Advertisers can access third-party measurement studies to understand the true return on investment of their campaigns.

4. Activation Tools & Support

• Auction Packages: Advertisers can package DOOH inventory into single Deal IDs, integrating DOOH into omnichannel marketing strategies.
• Client Support: Comprehensive account support and guidance are provided to streamline media planning and activation.

5. Educational Resources

• Vistar Academy: An engaging platform offering interactive courses on programmatic DOOH, from basics to advanced topics, helping clients maximize their success.

Key Industry Reactions

1. Eugenie Chen, SVP, Strategy & Partnerships at Vistar Media

• Emphasizes Brazil’s untapped advertising potential and the benefits of Vistar’s technology for targeted and impactful DOOH campaigns.

2. Guillermo Cuadrado, Partner and Country Manager of Brazil at PRODOOH

• Highlights the importance of Vistar’s technology for both local media owners and global advertisers, enhancing campaign activation across Brazil.

3. Rafael Krausz, Head of Agencies and Programmatic at JCDecaux

• Points out the strategic advantage of integrating with Vistar’s SSP for expanding business opportunities and campaign efficiency.

4. Ricardo Hilsdorf, Head of Programmatic Media at Helloo

• Discusses the enhanced business volume and advanced advertising delivery model provided by Vistar’s SSP for programmatic DOOH.

5. Eduardo, Head of Marketing at adMooH

• Praises Vistar’s solutions for their ability to deliver contextually relevant ads to diverse Brazilian audiences through high-impact displays.

Vistar Media's expansion into Brazil marks a significant advancement in the programmatic DOOH landscape. By offering a comprehensive suite of tools, support, and educational resources, Vistar Media and PRODOOH are set to revolutionize the way advertisers and media owners manage and execute DOOH campaigns in Brazil.