VisitIQ, a leading identity intelligence and activation platform, has introduced two powerful new features to enhance campaign personalization for agency and enterprise marketers. The platform now offers in-market signals and real-time geographic insights, enabling users to target potential customers with unprecedented precision. These new features, available to existing clients with wider availability expected by early 2025, are designed to increase sales conversions by providing more actionable data and insights. VisitIQ’s platform continues to push the boundaries of audience intelligence with an upcoming suite of AI-enabled tools.

Key Features of VisitIQ’s New Enhancements:

• In-Market Signals (PulseIQ™):

  • VisitIQ users now have access to over 7 billion daily buying signals, empowering marketers to target consumers based on their active intent. This includes insights into the products they are researching, the websites they are visiting, and the ads they are interacting with. By tapping into these real-time signals, marketers can refine their targeting and reach potential customers who are already in the market for specific products or services.

• Geographic Insights (GeoIQ™):

  • The platform now includes geo-mapping technology, enabling precise location-based targeting. Marketers can target consumers not just by broad regions or cities, but also by specific venues, buildings, or even travel corridors. This highly granular geographic targeting is made possible by analyzing billions of daily movement signals, offering marketers the ability to drive more localized and relevant marketing campaigns.

Benefits to Agencies and Enterprise Marketers:

• Enhanced Personalization and Conversion:

  • According to VisitIQ President and CEO Vern Hanzlik, the integration of in-market signals and geographic insights into VisitIQ’s platform is already helping clients achieve significant improvements in sales conversions. By combining IP data with buying intent and geographic signals, marketers can better align their campaigns with the needs and behaviors of active, nearby consumers, driving higher engagement and sales.

• AI-Enabled Platform Enhancements:

  • Looking ahead, VisitIQ plans to release additional AI-driven features designed to further optimize marketing efforts. The platform will leverage AI not only to identify target audiences but to prioritize them by ICP (Ideal Customer Profile), market score, and geography. This enhanced AI analytics and reporting functionality, set for release by the end of Q4 2024, will provide even deeper insights into audience behavior and marketing performance, enabling better decision-making and improved ROI.

VisitIQ’s new in-market signals and geographic insights features are set to transform how agency and enterprise marketers engage with their audiences. With the power of real-time data, combined with upcoming AI enhancements, VisitIQ continues to lead the way in providing sophisticated, high-ROI marketing solutions. These new tools are designed to maximize campaign relevance and conversions, making VisitIQ an indispensable platform for businesses aiming to stay ahead in the competitive digital marketing landscape.