Violet PR, a New Jersey-based agency renowned for its work in economic development, has been selected to lead a national public relations campaign for the Lincoln Chamber of Commerce and Lancaster County, Nebraska. This campaign aims to position Lincoln and its surrounding area as a prime destination for both business investment and tourism, leveraging its economic assets, innovation culture, and vibrant community life.

Showcasing Lincoln and Lancaster County’s Strengths

1. Business-Friendly Environment in the “Silicon Prairie”

• Lincoln’s central Midwest location offers strategic access and cost advantages for growing businesses.

• The region is home to more than 322,000 residents, forming a vibrant metro known as part of the “Silicon Prairie.”

• Economic hubs include:

  • NMotion and Nebraska Innovation Campus – fostering entrepreneurship and research

  • A strong focus on agriculture tech and clean energy via companies like Hudl and Monolith

2. Infrastructure and Innovation Assets

• High-speed “gig” internet infrastructure provided by Allo supports digital transformation and connectivity.

• The University of Nebraska, a top-tier public research institution, contributes skilled talent and innovation.

• Local workforce initiatives like the Lincoln Manufacturing Council support industry needs and training.

3. Cultural and Visitor Attractions

• Historic districts:

  • Haymarket District – transformed into a bustling hotspot of boutiques, art galleries, and restaurants

  • Telegraph District – part of a broader revitalization initiative

• Signature attractions:

  • Museum of American Speed, housing rare automotive artifacts

  • A 15,000+ seat entertainment venue, hosting 100+ events annually, fueling economic and tourism growth

4. Strategic Campaign Objectives by Violet PR

• Build national visibility for Lincoln and Lancaster County’s business potential

• Highlight the area’s visitor experiences, cultural richness, and quality of life

• Strengthen the narrative around innovation, economic revitalization, and connectivity

"Our partnership with Violet PR will shine a spotlight on our assets," said Jason Ball, CEO of the Lincoln Chamber of Commerce.
"Lancaster County is a hidden gem in the heart of America," added David Derbin, CAO for Lancaster County.

Violet PR’s collaboration with Lincoln and Lancaster County is a strategic move to position the region on the national map as a business-forward and culturally dynamic destination. With a deep understanding of economic development storytelling, Violet PR will use this campaign to not only attract visitors but also spur long-term growth by appealing to investors, entrepreneurs, and talent. This initiative further strengthens Violet PR’s footprint in promoting America’s emerging economic powerhouses.

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