As home service marketers continue to demand clearer ROI and higher-quality leads, VIIRL is betting that tighter integration—not more channels—is the answer.

VIIRL, an all-in-one Marketing as a Service (MaaS) platform focused on lead-driven growth, has announced a strategic partnership with eLocal, a long-established leader in pay-per-call advertising. The collaboration brings eLocal’s high-intent consumer leads directly into VIIRL’s unified marketing and analytics platform, giving contractors a clearer line of sight from lead to revenue.

At a time when many home service businesses struggle to connect fragmented lead sources with actual business outcomes, the partnership aims to close that gap—operationally and analytically.

Turning High-Intent Calls Into Measurable Revenue

Pay-per-call has long been attractive for home services, where phone calls often signal strong purchase intent. But tracking what happens after the call—conversion quality, close rates, and revenue attribution—has remained a weak spot.

By integrating eLocal’s leads directly into VIIRL, contractors can now route, manage, and optimize those calls inside a centralized platform. More importantly, they can attribute real revenue back to specific lead sources using VIIRL’s real-time reporting and analytics.

“We have long admired the quality of leads eLocal delivers,” said Jed Winkler, President of VIIRL. “When high-intent leads meet our marketing platform, contractors gain a more predictable and measurable path to growth.”

The combined solution is designed to reduce wasted ad spend, improve close rates, and eliminate the guesswork that often surrounds customer acquisition in the home services sector.

A Practical Response to Fragmented Local Marketing

The partnership reflects a broader MarTech trend: moving away from disconnected point solutions toward integrated systems that tie marketing activity directly to business performance.

Home service companies typically juggle multiple vendors for lead generation, call tracking, CRM, and reporting. VIIRL and eLocal are positioning their integration as a way to simplify that stack—without sacrificing lead quality or data transparency.

Jeff Paradise, CEO of eLocal, framed the partnership as a complementary pairing of strengths. “eLocal’s leadership in driving high-quality, high-intent demand is the fuel, and VIIRL’s intelligent platform is the engine,” he said. “Together, we’re providing service businesses with a sophisticated, data-backed path to scale that simply didn’t exist before.”

What’s Coming—and When

The rollout begins in early 2026, with Phase 1 focused on core capabilities including lead routing, conversion tracking, and performance reporting for home service businesses. Additional functionality is expected to follow as the integration deepens.

For contractors navigating rising acquisition costs and increasing pressure to prove ROI, the partnership signals a more accountable model for local digital marketing—one where leads, calls, and revenue finally live in the same system.

As pay-per-call advertising and Marketing as a Service models continue to converge, deals like this highlight where the category is headed: fewer tools, better data, and outcomes that can actually be measured.

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