In the dynamic landscape of digital content, content owners are often disillusioned by the results from traditional FAST (Free Ad-Supported Streaming TV) channels and AVOD (Advertising Video on Demand) services. These models can leave content owners feeling over-promised and under-delivered, particularly when faced with multiple technology providers and minimal returns. View TV’s FASTer platform offers a revolutionary solution, combining the best aspects of FAST and AVOD while delivering superior control and revenue potential.

1. The Limitations of Traditional FAST and AVOD Models

• Technology Costs: Content owners frequently face high technology expenses with minimal revenue returns under traditional FAST models.
• Revenue Discrepancies: The FAST model often leaves content owners with a fraction of the revenue they deserve, while platforms like YouTube offer a more straightforward, yet less lucrative, revenue-sharing model.

2. The YouTube Model

• Revenue Split: YouTube’s revenue-sharing model provides a 55/45 split but lacks premium revenue potential and restricts brand control.
• Brand Concerns: Premium broadcasters may avoid YouTube due to concerns over brand dilution and content monetization limitations.

3. View TV’s FASTer Platform: A Game Changer

• Revenue Potential: View TV’s FASTer platform delivers over five times the revenue of traditional FAST and more than double that of YouTube.
• Control and Reporting: The platform provides the same level of control and reporting as traditional TV with lower risk and commitment.

4. Key Features of View TV’s FASTer Platform

• Live Revenue Reporting: Real-time revenue reporting dashboards within Kapang and across all distributed platforms.
• 28-Day Payments: Advertising revenues are paid on YouTube terms.
• 100% Ad-Fill: Guaranteed full ad-pod fill rates for linear FAST.
• AI-Powered Ad-Exchange: Advanced AI tech optimizes ad services and metadata, enhancing revenue.
• Direct CPM: Higher ad-CPM rates with fewer middlemen.
• No SSAI Fees: SSAI fees charged to advertisers, not content owners.
• Integrated In-Video Advertising: Includes overlay, squeeze back, and side-by-side ads.
• Content and Channel Sponsorships: Built-in sponsorships for additional revenue.
• No Distribution Fees: Distribute to global CTV platforms with no extra fees.
• Self-Service Ad-Buying Platform: Allows brands to buy directly on channels.
• Quick Channel Launch: Launch FAST channels in 7 days with no review needed.

5. Comparison and Benefits

• Revenue Comparison: Traditional FAST delivers <15% of gross revenues, YouTube offers more than double, while View TV provides over two-thirds of gross revenues.
• Unified Solution: View TV’s platform combines multiple services into a single cloud SaaS product, simplifying operations and maximizing revenues.

View TV’s FASTer platform offers a transformative approach to FAST and AVOD channels, providing content owners with greater control, higher revenues, and streamlined operations. By integrating advanced features and eliminating the need for multiple technology providers, View TV empowers content owners to invest confidently in FAST and streaming distribution.