VideoAmp Deepens AWS Integration to Redefine Privacy-First Media Measurement

As the ad industry braces for a cookie-less future and increasing data privacy regulation, VideoAmp is doubling down on clean room technology—this time by expanding its partnership with Amazon Web Services (AWS). The goal: deliver faster, privacy-enhanced media measurement capabilities directly within AWS Clean Rooms.

The integration allows advertisers and publishers to extract actionable insights across platforms—think reach, frequency, and conversions—without having to expose or transfer underlying datasets. It’s a bold step toward redefining measurement infrastructure for a privacy-first advertising world.

“Our expanded measurement offering with AWS Clean Rooms allows us to bring VideoAmp’s proprietary measurement capabilities directly to where our clients’ data already lives,” said Tony Fagan, CTO at VideoAmp. “The result is faster, more actionable insights and more efficient campaigns.”

Why This Matters Now

The fragmentation of media and deprecation of traditional identifiers have made cross-platform measurement a minefield. Marketers are demanding accurate performance metrics that don’t come at the expense of data privacy. At the same time, cloud-native infrastructure has emerged as a prerequisite for scalable, collaborative analytics.

That’s where the AWS Clean Rooms and VideoAmp pairing comes in.

AWS Clean Rooms is a fully managed analytics environment that lets companies securely analyze collective data without sharing raw information. VideoAmp brings the measurement engine—proprietary algorithms that determine reach, frequency, return on ad spend, and other core KPIs.

Together, they create a powerful solution: insight-rich campaign analysis without breaking privacy protocols.

“Increasing measurement use cases on AWS Clean Rooms signals an emerging industry trend,” said Eric Saccullo of AWS. “Advertisers and publishers can securely analyze granular datasets in collaboration with providers like VideoAmp.”

What Advertisers Get from the Integration

With this expanded collaboration, marketers can expect:

• Cross-Platform Insights: Understand audience behavior and campaign performance across digital, linear, and streaming environments.

• Secure Collaboration: Publishers and advertisers can share data insights without exposing PII or proprietary information.

• Custom Attribution & Analytics: Tailored measurement to match unique KPIs and campaign goals.

• Faster, In-Flight Optimization: Leverage insights in real time to adjust strategies mid-campaign.

In other words, you get scale, speed, and security—without compromise.

Raising the Bar for Clean Room Measurement

While many measurement firms are experimenting with clean room integrations, VideoAmp is positioning itself at the forefront by embedding its methodology directly into the AWS ecosystem. That means no more siloed data exports, delayed reports, or questionable attribution models.

This isn’t just a feature—it’s infrastructure.

The move could set a precedent in an industry that’s still scrambling to rebuild its measurement stack post-third-party cookies. With platforms like Google and Meta locked down in their own walled gardens, advertisers are increasingly turning to neutral, cloud-native ecosystems like AWS to create shared visibility.

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