VideoAmp, a leading tech-first media measurement company, has announced the appointment of Jessica Jensen as Senior Director of Product Methodology and Analytics. This move underscores VideoAmp's commitment to enhancing its cross-platform media measurement standards and compliance.

1. Role and Responsibilities:

   • Jessica Jensen's Background: Jensen joins VideoAmp from Ernst & Young (EY), where she spent 16 years in Consulting Services. At VideoAmp, she will focus on optimizing audit readiness, implementing strategic policies for transparency, and amplifying the company’s industry exposure.
   • Reporting Structure: Jensen will report directly to Adria Jewell, SVP of Product Methodology at VideoAmp.

2. Previous Experience:

   • At Ernst & Young: Jensen led independent audits for MRC and expanded EY’s media measurement assurance team. Her expertise in industry standards and relationships with accreditation bodies will support VideoAmp’s growth and enhance its measurement capabilities.

3. Statements from Leadership:

   • Jessica Jensen: “I’m excited to join the innovative team at VideoAmp and contribute to building on their strong foundation to deliver exceptional results for clients.”
   • Josh Hudgins, Chief Product Officer at VideoAmp: “We’re thrilled to welcome Jessica as we enhance our measurement standards and compliance efforts. Her expertise will accelerate our progress towards MRC accreditation.”

4. Company Milestones:

   • Financial Goals: VideoAmp is on track to guarantee over $1 billion in currency for 2024.
   • Growth Metrics: The company has achieved 641% YoY growth, 98% coverage of the TV publisher ecosystem, and partnerships with 11 agency groups and over 1,000 advertisers.

Jessica Jensen’s appointment marks a significant step for VideoAmp as it continues to advance its media measurement standards and compliance efforts. With a focus on optimizing transparency and audit readiness, Jensen’s expertise will drive the company’s commitment to delivering high-quality results for its clients.