Partnership bridges digital and physical retail through programmatic audio ads

Vibenomics, a Mood Media Company, has announced a strategic partnership with Yahoo DSP to enhance programmatic retail media offerings in-store. This collaboration allows advertisers to leverage Yahoo’s demand-side platform (DSP) to programmatically purchase and manage in-store audio ad inventory across Vibenomics’ extensive retail network.

• Programmatic Retail Media Expansion:

  • Overview: Advertisers can now use Yahoo's DSP to bid for and manage in-store audio ad inventory within Vibenomics' network, which spans over 25,000 locations across grocery, drug, sporting goods, home improvement, and convenience sectors.
  • Benefits: This partnership enables brands to reach shoppers at the point of purchase with enhanced precision and efficiency, bridging the gap between digital and physical retail spaces.

• Enhanced Ad Management:

  • Overview: Yahoo’s DSP integration offers advertisers a streamlined way to manage their ad buying, track performance, and optimize placements across Vibenomics' in-store audio channels.
  • Objective: The integration aims to provide improved visibility and discoverability for in-store inventory, aligning with Yahoo DSP's expansion into new programmatic verticals such as grocery and home improvement.

• Paul Brenner, SVP of Retail Media and Partnerships at Vibenomics: “This partnership accelerates the evolution of retail media, bringing programmatic efficiency to in-store audio ads and enhancing our retail media ecosystem.”

• Mike Brunick, SVP and Head of Commerce Media at Yahoo: “By integrating with Vibenomics, we're creating a comprehensive omnichannel solution that delivers smarter, more timely ad placements, driving significant results in retail media.”

The collaboration between Vibenomics and Yahoo DSP marks a significant advancement in programmatic retail media. This integration is set to redefine how brands engage with shoppers through in-store audio ads, driving innovation and expanding the possibilities within the retail media landscape.