Vibe has launched its latest AI-driven suite of products designed to empower small and medium-sized businesses (SMBs) to fully leverage Streaming TV advertising. The new tools—Vibe IQ2, Vibe AI Assistant, Vibe Studio, and Vibe Connect—aim to democratize Connected TV (CTV) advertising, a domain traditionally dominated by large corporations. With over 3,000 advertisers onboard, 80% of whom are first-time TV advertisers, Vibe is fundamentally shifting how SMBs engage in streaming TV advertising.

• SMB Power:

  • SMBs make up two-thirds of the U.S. economy but account for only 5% of TV ad spending.
  • In contrast, Fortune 500 companies dominate 95% of TV advertising dollars despite accounting for only a third of U.S. GDP.
  • Vibe's platform aims to give SMBs a competitive edge by providing easy access to premium streaming inventory and performance-driven CTV ad solutions.

• Client Success:

  • Joel Steele, Chief Experience Officer at Carstickers.com, notes the transformative impact of streaming CTV advertising on their marketing strategy and growth.
  • The Vibe platform has significantly driven sales and brand awareness, showcasing the value of their partnership.

New Product Suite

• Vibe IQ2:

  • An AI-powered feature that uses machine learning to analyze trillions of data points, optimizing campaigns in real time.
  • Focuses ad spend where it counts, improving conversion rates by over 4x.

• Vibe AI Assistant:

  • Addresses the challenges of media planning by generating tailored campaigns based on millions of data points and best practices.
  • Acts as a personal marketing expert for small business owners, simplifying campaign execution.

• Vibe Studio:

  • Allows SMBs to create high-quality, CTV-ready ads in less than 10 seconds at no extra cost.
  • Removes barriers to creative production, enabling businesses to easily generate ads within the platform.

• Vibe Connect:

  • Provides direct access to premium CTV ad spaces, creating a transparent marketplace for SMBs.
  • Facilitates tracking of KPIs and performance optimization while giving content owners control over their ad inventory and data.

Massive Market Potential

Vibe's rapid growth indicates a strong demand from SMBs for straightforward and effective CTV advertising solutions. With a comprehensive tech stack that allows advertisers to reach every household in the U.S., Vibe is poised to lead the $60 billion CTV ad market for SMBs. The company secured $22.5 million in Series A funding earlier this year, reporting a 4x year-over-year revenue growth and plans to increase its workforce by 50% in 2024, even amidst a downturn in the tech industry.

With the launch of its innovative product suite and a commitment to empowering SMBs, Vibe is not just filling a gap in the market; it is establishing itself as the premier streaming TV platform for over 10 million small and medium-sized businesses in the U.S. “This is just the beginning of what we can achieve together,” stated Arthur Querou, co-founder and CEO of Vibe.