Viant Expands Comscore Integration to Elevate ViantAI’s Media Buying Precision | Martech Edge | Best News on Marketing and Technology
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Viant Expands Comscore Integration to Elevate ViantAI’s Media Buying Precision

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Viant Expands Comscore Integration to Elevate ViantAI’s Media Buying Precision

Viant Expands Comscore Integration to Elevate ViantAI’s Media Buying Precision

Business Wire

Published on : Oct 30, 2024

Viant Technology Inc. has announced an expanded integration with Comscore, adding a new layer of precision to its fully autonomous media buying platform, ViantAI. This enhancement will enable ViantAI to leverage Comscore’s audience reach and site ranking data, alongside Viant’s proprietary foundation, to optimize media plans with greater efficiency and insight.

  • AI-Driven Media Planning

    • ViantAI, a first-of-its-kind autonomous media buying platform, integrates Comscore’s trusted audience data to offer data-driven recommendations and AI-powered planning capabilities in real time.
  • Enhanced Audience Insights

    • Comscore’s site ranking and audience reach data help strengthen ViantAI’s recommendations, providing advertisers with the credibility of third-party data to inform their media strategy. This allows ViantAI users to make decisions backed by reliable audience reach metrics.
  • Increased Planning Efficiency

    • By combining Comscore insights with Viant’s existing data infrastructure, ViantAI can quickly generate media plans that deliver more effective and targeted advertising strategies, helping brands streamline their planning process.

Insights from Leadership: Tim Vanderhook, CEO of Viant Technology, shared that ViantAI is revolutionizing the application of AI-as-a-Service for advertisers. "With Comscore data training ViantAI, we’re enhancing our platform’s AI recommendations with reliable audience metrics, allowing clients to create optimized media plans quickly and confidently,” Vanderhook said.

Steve Bagdasarian, Chief Commercial Officer at Comscore, echoed this excitement: “Integrating our leading audience data into ViantAI provides advertisers with essential insights for digital reach and rankings, now easily accessible within the ViantAI platform.”

Commitment to Transparency and Efficiency: This integration is a testament to Viant’s ongoing commitment to equipping advertisers with transparent, reliable AI-driven tools. ViantAI’s enriched capabilities demonstrate the company’s dedication to innovation and its clients’ success, making media planning both efficient and impactful.

Viant’s partnership with Comscore further strengthens ViantAI’s role in modern media buying, empowering advertisers with trustworthy data and optimizing their media planning processes. As Viant continues to advance its AI-driven solutions, advertisers gain a competitive edge with precise, data-informed insights that maximize campaign effectiveness.