Veza Digital Acquires Hedrick to Cement Webflow Supremacy in B2B and SaaS | Martech Edge | Best News on Marketing and Technology
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Veza Digital Acquires Hedrick to Cement Webflow Supremacy in B2B and SaaS

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Veza Digital Acquires Hedrick to Cement Webflow Supremacy in B2B and SaaS

Veza Digital Acquires Hedrick to Cement Webflow Supremacy in B2B and SaaS

PRWeb

Published on : Aug 4, 2025

Veza Digital, one of the fastest-growing Webflow agencies in the B2B and SaaS space, is doubling down on its ambitions. The company has acquired Hedrick, a boutique Webflow studio known for pixel-perfect builds, clean design systems, and founder-led finesse. It’s a calculated move—one that puts added creative force and operational rigor behind Veza’s mission to be the go-to Webflow agency for startups and enterprises alike.

“We were immediately aligned,” said Veza CEO Stefan Katanic. “Hedrick's attention to detail and streamlined execution model gives us the speed and clarity we need to serve growth-focused teams at scale.”

What’s New: Strategy Meets Execution

This is Veza Digital’s second acquisition in its current expansion cycle—and arguably the most strategic. Hedrick, founded by Cole Ryan, made a name for itself building sleek Webflow experiences for early-stage startups. With Cole staying on in a strategic advisory role, Veza isn’t just acquiring talent—it’s banking on experience and reputation.

More than a team add, this acquisition brings:

  • Expanded creative firepower across brand and UX

  • Faster Webflow delivery pipelines for client launches

  • Increased depth in conversion-focused infrastructure

  • Stronger positioning in funded SaaS and B2B verticals

The implications are clear: Veza is not trying to be just another design agency—it wants to become the infrastructure layer for Webflow-powered growth.

The Bigger Picture

Webflow has been gaining steam among startups and digital-first B2B platforms looking for faster deployment without compromising on design. Veza’s aggressive expansion strategy is tapping into that demand, aiming to offer full-stack support—from brand to build to go-to-market execution.

While other players in the Webflow space scale slowly or stick to design-only offerings, Veza is positioning itself as a compound growth engine: part agency, part infrastructure partner.

And with Hedrick’s founder staying involved, the acquisition avoids the usual “culture clash” trap that derails many creative mergers.

 

Veza Digital’s acquisition of Hedrick signals more than just growth—it’s a stake in the ground for leadership in a platform-driven agency model. If you're a SaaS startup or a B2B venture betting on Webflow, this new combo might just be the most streamlined path from MVP to market traction.

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