VerticalScope Holdings Inc., a leading technology company hosting 65 million registered users across 1,200 online enthusiast communities, announces its collaboration with The Trade Desk to implement OpenPass and OpenPath solutions. These initiatives aim to enhance user authentication security and provide advertisers with direct access to VerticalScope's premium platform.

1. OpenPass for Secure Authentication:

   • VerticalScope adopts The Trade Desk's OpenPass, a single-sign-on solution, ensuring secure login alternatives for users across its web communities.
   • Enhances transparency and privacy compliance while delivering a premium advertising experience to users.

2. VerticalScope's Enthusiast Communities:

   • VerticalScope hosts specialized interest groups spanning automotive, outdoors, and more, totaling over 1,200 enthusiast communities.
   • Users engage in content sharing, product exploration, and community interactions within VerticalScope's diverse platform.

3. The Trade Desk's OpenPath Integration:

   • Integration with The Trade Desk's OpenPath provides advertisers with a direct connection to VerticalScope's premium platform.
   • Facilitates a more efficient auction process, optimizing value for both advertisers and VerticalScope.

4. Benefits for Advertisers:

   • Advertisers leveraging The Trade Desk's platform gain direct access to VerticalScope's premium inventory, enhancing campaign efficiency and performance.
   • Improved targeting and streamlined media-buying processes benefit brands and agencies advertising on VerticalScope's enthusiast communities.

5. Industry Recognition and Partnership:

   • Will Doherty, VP of Inventory Development at The Trade Desk, underscores the appeal of authenticated environments for advertisers.
   • Chris Goodridge, President and COO at VerticalScope, highlights the partnership's significance in providing a secure and premium experience for users.

VerticalScope's collaboration with The Trade Desk marks a significant advancement in user authentication and advertiser access within online enthusiast communities. Through OpenPass and OpenPath solutions, VerticalScope ensures enhanced security and efficiency, catering to the evolving needs of users and advertisers alike in the digital landscape.