Suite of data enrichment and cleansing tools can now be purchased directly through AWS Marketplace in a flexible, pay-as-you-go model

Versium, a leading data technology company, has announced that its REACH APIs are now accessible through the AWS Marketplace. This integration offers AWS users a seamless experience in subscribing to and billing for Versium's data enrichment and cleansing tools. By leveraging AWS's extensive platform, Versium makes it easier for marketers to transform their data with just a few clicks, utilizing a flexible, pay-as-you-go model.

1. Overview of Versium REACH APIs

   • Versium REACH APIs provide tools for data cleansing, enrichment, and activation, optimizing multichannel marketing campaigns.
   • The APIs allow marketers to obtain actionable data more quickly and accurately, reducing costs compared to alternative solutions.

2. Integration with AWS Marketplace

   • The integration with AWS Marketplace simplifies the subscription process, allowing users to sign up for an API key with minimal effort.
   • AWS customers benefit from a streamlined onboarding process, with Versium’s services easily accessible within the AWS platform.
   • The pay-as-you-go pricing model provides flexibility and eliminates the need for additional internal support, simplifying both integration and billing.

3. Benefits of Using Versium REACH via AWS

   • Ease of Access: AWS users can access Versium’s advanced data technology solutions directly through the AWS Marketplace.
   • Enhanced Capabilities: The integration leverages over 200 AWS services, offering enhanced capabilities and efficiencies for data management.
   • Cost-Effectiveness: The low per-query pricing model ensures that users pay only for what they use, making it a cost-effective solution.

4. Strategic Impact for Versium

   • The launch in AWS Marketplace is a significant milestone for Versium, expanding its reach among AWS’s large user base.
   • This integration underscores Versium’s commitment to delivering its data tools directly where users need them, enhancing accessibility and convenience.

5. Customer Endorsement

   • Kevin Marcus, CTO and Co-founder of Versium, emphasizes that the AWS Marketplace integration will broaden Versium's footprint and reinforce its commitment to providing top-tier data solutions.

Versium’s debut in the AWS Marketplace marks a pivotal expansion of its data technology solutions, making them more accessible and cost-effective for AWS users. With the REACH APIs now available on a flexible, pay-as-you-go basis, marketers can seamlessly integrate Versium’s data enrichment and cleansing tools into their workflows, driving more efficient and effective multichannel campaigns.