Veritonic, the leading audio analytics and research platform, has unveiled a series of powerful updates to its Creative Measurement solution, designed to improve the testing and optimization of audio assets while enhancing team collaboration. These new capabilities will allow users to define study parameters with greater ease, streamline collaboration through customizable permissions, and provide a more intuitive setup process, ensuring that teams can align on objectives quickly and efficiently.

“With these enhancements, we’re putting more control, flexibility, and efficiency into the hands of our clients,” said Scott Simonelli, CEO and Co-Founder of Veritonic. “Creative is at the heart of audio performance, and our updates make it easier than ever to test, optimize, and align creative strategies within teams.”

Enhancements to Veritonic's Creative Measurement Solution:

Simplified Setup Process

Users can now configure study parameters more efficiently, reducing setup time and increasing operational efficiency.

Collaborative Features for Teams

Veritonic has introduced customizable permissions, allowing teams to invite collaborators with specific access levels, improving cross-functional collaboration.

Integrated Comments and Feedback

Direct commenting functionality within the platform streamlines communication, ensuring that all team members are aligned on objectives and minimizing friction during the creative testing process.

Veritonic’s Platform: A Comprehensive End-to-End Solution

Veritonic continues to lead the industry as the only comprehensive end-to-end platform for audio analytics, supporting major brands, agencies, and publishers across podcasting, streaming audio, and emerging audio channels. These new features bolster Veritonic's position as the go-to platform for data-driven audio optimization, providing support at every stage of the campaign lifecycle.