analytics technology
Published on : Apr 23, 2024
Veritonic, a leading audio research and analytics platform, announces its integration with AppsFlyer, a SaaS mobile marketing analytics platform. This collaboration enhances Veritonic's audio attribution solution by providing real-time data on in-app conversion actions, enabling brands to optimize their audio campaigns with precision and efficacy.
1. Seamless Integration with AppsFlyer:
- Veritonic integrates with AppsFlyer to access real-time data on in-app conversion actions across mobile devices, including installs, purchases, and subscriptions.
- This integration enhances Veritonic's capacity to deliver comprehensive cross-channel audio campaign performance insights to its global clientele.
2. Empowering Brands with Actionable Insights:
- Veritonic's Attribution solution enables brands to analyze the impact of their audio campaigns from top-of-the-funnel branding initiatives to bottom-of-the-funnel conversions and transactions.
- Through an intuitive dashboard, brands can identify the most effective publishers and ads, allowing them to optimize ad performance and maximize return on investment (ROI).
3. Commitment to Innovation:
- Scott Simonelli, Founder and CEO of Veritonic, emphasizes the company's commitment to delivering cutting-edge solutions that empower clients with comprehensive data insights.
- The collaboration with AppsFlyer reflects Veritonic's dedication to providing holistic, cross-channel performance analytics, enabling brands worldwide to enhance their audio campaigns with unprecedented precision.
Veritonic's integration with AppsFlyer represents a significant advancement in audio campaign performance analytics. By leveraging real-time data on in-app conversion actions, brands can optimize their audio campaigns with precision and efficacy, ultimately maximizing ROI. This collaboration underscores Veritonic's commitment to innovation and empowering brands with actionable insights to drive success in their marketing initiatives.