Veritonic Introduces Benchmarks to Enhance Brand Lift Measurement in Audio Advertising | Martech Edge | Best News on Marketing and Technology
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Veritonic Introduces Benchmarks to Enhance Brand Lift Measurement in Audio Advertising

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Veritonic Introduces Benchmarks to Enhance Brand Lift Measurement in Audio Advertising

Veritonic Introduces Benchmarks to Enhance Brand Lift Measurement in Audio Advertising

Business Wire

Published on : Jun 26, 2024

Veritonic, a leading audio analytics and research platform, has unveiled benchmarks within its Brand Lift measurement solution, revolutionizing how advertisers evaluate the effectiveness of their audio advertising campaigns.

Overview of Brand Lift Benchmarks

  • Enhances Veritonic's Brand Lift solution with comprehensive benchmarks.
  • Provides a holistic view of campaign performance across Awareness, Favorability, and Intent metrics.

Benefits for Advertisers

  • Contextual Understanding:

    • Compares campaign lift performance against industry benchmarks.
    • Facilitates informed decision-making for campaign optimization.
  • Empowering Insights:

    • Enables advertisers to gauge creative impact across audio and video platforms.
    • Establishes success measures and identifies areas for improvement.

CEO Perspective

  • Scott Simonelli emphasizes Veritonic's commitment to providing robust, full-funnel data for audio advertising success.
  • Benchmarking advancements guide future campaign optimizations for enhanced ROI.

Accessibility and Service Tiers

  • Available in managed service and self-serve options.
  • Ensures accessibility for all stakeholders in optimizing audio advertising strategies.

Veritonic's introduction of benchmarks in its Brand Lift measurement solution sets a new standard in audio advertising effectiveness. By leveraging comprehensive data and insights, advertisers can refine their strategies, maximize campaign impact, and achieve higher returns on their advertising investments.