Veritonic, the industry's leading audio analytics and research platform, has announced significant updates to its renowned Brand Lift solution. These enhancements are designed to simplify the setup of pixel-based and prefix-URL studies, offering brands greater flexibility and control. The improvements introduce a templated questionnaire that streamlines the study setup process, empowering users with a more intuitive way to define parameters and manage audience profiling questions.
1. Simplified Study Setup with Templated Questionnaires:
- Veritonic’s updated Brand Lift solution now features a templated questionnaire, allowing users to easily input audience profiling questions. This innovation reduces the complexity of the study setup, ensuring that users can define study parameters with minimal effort. The self-serve capability enhances efficiency, enabling users to manage brand lift studies independently.
2. Enhanced Collaboration and Customizable Permissions:
- Another major update allows teams to collaborate seamlessly within the Veritonic platform. Users can invite colleagues or external partners to contribute to study setup, with customizable permission levels that include options for viewing, editing, approving, and managing study sharing. The platform now also supports in-study comments, making communication and feedback smoother and more efficient during the study creation process.
3. Empowering Users with Advanced Tools for Optimization:
- According to Scott Simonelli, CEO and Co-Founder of Veritonic, these enhancements mark a "significant leap forward" in helping users gain actionable insights and optimize their audio campaigns with greater ease. By delivering advanced collaboration tools and simplifying setup, Veritonic ensures that its clients can efficiently measure campaign performance and make data-driven decisions.
4. Comprehensive Audio Analytics for Global Brands:
- As the leading provider of independent audio data and analytics, Veritonic supports the audio strategies of some of the world’s top brands, agencies, and platforms. These latest updates to its Brand Lift solution are part of Veritonic’s broader commitment to enhancing the user experience and enabling brands to maximize the impact of their audio marketing efforts.
Veritonic's latest enhancements to its Brand Lift solution are a game-changer for brands looking to optimize their audio campaigns. By simplifying study setup with a templated questionnaire and providing advanced collaboration features, Veritonic delivers a user-friendly, efficient platform that empowers teams to gain deeper insights and drive impactful results.