customer experience management
Published on : Mar 14, 2023
Expanded Verisk data solutions power personalization and drive decisions, improving marketing ROI
Verisk, a leading global data analytics and technology provider, has launched a new product suite that helps marketers of considered purchases such as insurance make real-time decisions during inbound consumer interactions.
The new “Real-Time Decisions” product suite from Verisk Marketing Solutions empowers marketers to make split-second choices about how best to engage with consumers, enabling improved customer experiences and higher conversion rates.
“Marketers and the analytics professionals supporting them need data available in real-time to inform instantaneous decisions that optimize consumer experiences," said Eli Schwarz, Chief Strategy Officer for Verisk Marketing Solutions. "Our Real-Time Decisions (RTD) suite of data solutions addresses that need through a single API call with immediate response times, enabling marketers in insurance and other considered purchases categories to improve the profitability of their inbound calls, leads, and website interactions.”
The Real-Time Decisions product line launches with five configurable features immediately available:
The launch of the Real-Time Decisions line follows a successful early adopter program.
“For the past six months, we’ve worked closely to gather feedback from strategic, trusted customers in insurance and other considered purchase verticals,” said John Park, senior product manager for Verisk’s Real-Time Decisions. “Those customers have helped validate and prove out the core use cases for the solution that we believe will be most relevant to future customers across multiple industries.”
The most common use cases include:
The features delivered through Real-Time Decisions products are powered by the unique data asset ecosystem that Verisk Marketing Solutions has built through the acquisition and integration of Jornaya and Infutor. Jornaya’s proprietary network of over 55,000 comparison shopping sites combined with Infutor’s unique identity graph and people-based attributes enable Verisk Marketing Solutions to deliver the three key components of personalization – Who, What, and When – across all marketing channels. Bringing this information into a single source makes it easier than ever to manage consumer consent, mitigate compliance risk, and improve the efficacy and profitability of marketing efforts.