VERB Products, the salon-quality haircare brand known for one accessible price point across its lineup, has selected Listrak as its unified cross-channel marketing partner. The move aims to boost e-commerce performance and deepen customer engagement through a single AI-powered platform for email, SMS, and web personalization.

The partnership has already delivered early wins. VERB reports a 300% year-over-year increase in automations and a 30% lift in SMS conversions since integrating Listrak’s tools. The gains reflect a broader shift among beauty brands toward data-driven personalization, where seamless communication across channels is now table stakes for growth.

AI-Driven Personalization at Scale

Listrak’s platform brings data, identity resolution, and predictive intelligence under one roof. VERB now uses the system to power hyper-personalized experiences across email campaigns, SMS flows, and on-site interactions. That includes predictive product recommendations and dynamic content tailored to individual customer behavior.

The brand also collaborates closely with Listrak’s beauty industry specialists, using benchmarks and trend insights to sharpen campaign execution. This mix of platform automation and expert guidance helps VERB scale personalization without adding operational burden.

Nicole Johnson, VERB’s Digital Marketing Director, said the mission is simple: help customers feel confident while discovering products that fit their unique style. She emphasized the value of having both an integrated platform and a hands-on partner to deepen retention and CRM strategy.

A Collaborative Push Toward Loyalty

Listrak’s CRO, Jamie Elden, noted that VERB’s focus on individuality extends from its diverse product range to its online shopping experience. The company’s role is to elevate those journeys with smarter targeting and more cohesive messaging across touchpoints. As beauty e-commerce gets increasingly competitive, consistent personalization becomes a key differentiator for loyalty.

Fueling Growth With Creative Digital Campaigns

VERB’s momentum also stems from inventive digital campaigns that reinforce brand identity. One example is Ghost Month, an October-long interactive experience celebrating the brand’s cult-favorite Ghost Oil and the wider Ghost collection. The series blends storytelling, product education, and playful digital engagement—an approach Listrak’s tech now helps amplify.

As the holidays approach, VERB plans to roll out high-intent campaigns including Black Friday promotions and its annual December Mystery Box event. With Listrak’s automation and predictive targeting in place, the brand is positioned to drive stronger conversions during peak shopping season.

VERB’s partnership with Listrak signals a broader trend: beauty brands leaning into unified automation platforms that merge intelligence, creativity, and cross-channel execution. With early results already hitting triple-digit lifts, VERB appears set to scale faster while keeping personalization at the center of every customer interaction.

Get in touch with our MarTech Experts.