Vendasta strengthens its executive team with the appointment of seasoned marketing leader, Sanjay Manchanda, as Chief Marketing Officer.

Vendasta, a leading provider of end-to-end digital solutions for B2B companies, is excited to announce the appointment of Sanjay Manchanda as its new Chief Marketing Officer. With extensive experience in marketing leadership and product management, Sanjay joins Vendasta to drive its global marketing initiatives and enhance its market presence.

1. Appointment Details:

   • Sanjay Manchanda joins Vendasta as Chief Marketing Officer.
   • Brings over two decades of marketing leadership experience.

2. Previous Experience:

   • Chargebee: Recent CMO with a focus on strategic marketing.
   • Box: General Manager and VP of Product Marketing.
   • Microsoft: Led Office 365 product marketing for mid-market and enterprise sectors.

3. Expertise and Skills:

   • Extensive experience in brand development, go-to-market (GTM) strategy, demand generation, and positioning.
   • Proven ability to build high-performing teams and execute successful GTM strategies.

4. Role at Vendasta:

   • Will lead Vendasta’s global marketing initiatives.
   • Focus on expanding market presence and delivering exceptional value to partners and clients.
   • Expected to play a key role in driving Vendasta's growth and enhancing its market narrative.

5. CEO's Statement:

   • Brendan King, CEO of Vendasta, expressed excitement about Sanjay’s appointment.
   • Highlighted Sanjay’s experience at Microsoft and his understanding of both B2B and B2C markets as key assets for Vendasta.

6. Sanjay’s Vision:

   • Sanjay Manchanda expressed honor in joining Vendasta.
   • Looks forward to collaborating with the team to drive impactful marketing strategies and contribute to the company's growth.

Sanjay Manchanda’s appointment as CMO marks a significant milestone for Vendasta. His deep expertise and leadership are set to accelerate Vendasta's mission of making technology accessible and affordable, driving growth and innovation in the company's next phase.