advertising digital marketing
Business Wire
Published on : Nov 27, 2025
Vaudit, the ad billing audit and recovery platform known for uncovering wasted spend, has officially earned Google Certified Click Tracker status—placing it among a select group of vendors trusted to measure clicks with full transparency and integrity. The certification arrives as Google tightens enforcement across its ad ecosystem, making approved tracking partners more critical than ever.
With advertisers demanding stronger verification and platforms facing intense scrutiny over opaque redirects and fraud, Vaudit’s certification signals a major step forward for performance accountability.
Google’s certification process is far from routine. Providers must meet strict criteria on data accuracy, security, redirect transparency, and attribution consistency. Vaudit’s approval confirms that its click tracking operates cleanly within Google’s policies, without hidden manipulation or risk of campaign disruption.
In practical terms, advertisers using Vaudit now gain fully compliant, real-time, click-level insights directly aligned with Google’s standards—not reconstructed estimates or after-the-fact filtering. This upgrade lets brands rely on data that is both platform-approved and audit-ready.
Google’s updated rules penalize non-certified trackers with rejected ads, lost tracking capabilities, and in some cases, account-level risk. As a certified partner, Vaudit shields advertisers from this tightening compliance landscape.
This is especially important as click fraud, shadow redirects, and unverifiable measurement continue to plague the industry. Certification ensures advertisers can track without worrying about invalidation, disapprovals, or missing attribution signals.
Vaudit is known for helping brands recover roughly 10% of wasted ad spend through detailed audit logs. With Google certification, those claims gain more weight.
Because the data aligns with Google’s own transparency requirements, refund and credit requests become far harder for platforms to dispute. Every logged click, conversion, and redirect is backed by a certified audit trail, improving financial outcomes for advertisers seeking compensation for invalid traffic or billing discrepancies.
As marketers push for measurable truth in advertising, Vaudit’s certified status becomes a strategic differentiator. Few audit platforms have earned the credential, and even fewer pair it with a model designed to expose waste and recover spend.
Michael Hahn, Founder and CEO of Vaudit, says the certification is more than an industry milestone: “Becoming a Google Certified Click Tracker is more than a badge. It’s a commitment to delivering audit-grade, transparently verifiable ad performance. Our clients now not only recover around 10% of wasted spend, they can prove it in a way that meets Google’s own standards.”
Vaudit’s approval highlights a larger shift in ad measurement—one where independent verification is no longer optional. Advertisers want transparent billing, platforms favor certified partners, and regulators continue pushing for clearer attribution frameworks.
In that environment, Vaudit now sits in a stronger position. Its certification brings peace of mind for compliance teams, more reliable logs for finance teams, and cleaner performance visibility for growth teams. It also sets a new benchmark for the billing audit category, where trust is becoming a competitive currency.