Utilizing new integration capabilities with Zapier and the BriteVerify for Salesforce app, users can connect to thousands of apps to verify email addresses, phone numbers, and mailing addresses.

Today Validity, the leading provider of data quality and email deliverability solutions, announced two new offerings with industry leaders: an integration with workflow automation platform Zapier and BriteVerify, a simple and secure app to identify bad emails in your CRM. Through the new Zapier integration and updated BriteVerify for Salesforce app, customers using verification credits from Validity BriteVerify can now work within thousands of apps to verify their contact information.

More than ever before, the current communications landscape requires companies to compete for consumer attention. To garner engagement and responses, it is crucial to have valid email addresses for email marketing campaigns and outbound sales outreach. When a message is sent to an invalid address, mailbox providers view it as spam behavior, which can damage long-term deliverability and sender reputation. By using the new Zapier integration or the free BriteVerify for Salesforce app, customers can maintain contact data quality by verifying email addresses in real-time.

“We are thrilled that our customers will now have the option to verify contact data in the platform of their choice using BriteVerify by Validity, a crucial tool for customer communications,” said Greg Kimball, SVP Global Head of Email Solutions at Validity. “Earlier this year we announced updates to our DemandTools product, as well as our Customer Community and Help Center, in an effort to transform customer experience. Now, we are looking forward to seeing these integration capabilities further continue that mission.”

With the integration enhancements, customers now have the ability to:

• Connect Validity BriteVerify to go-to platforms using Zapier’s no-code “Zaps” to verify email addresses and phone numbers, or mailing addresses in US or Canada, and check their verification credit balance
• Access to ready-made “Zap” template options for a variety of platforms, including Google Sheets, Airtable, Marketo, Hubspot, Pardot, MailChimp, Slack, and Gravity Forms
• Use BriteVerify Verification, Everest Validation, or DemandTools Verify credits to verify email addresses in real time directly within Salesforce with the BriteVerify for Salesforce app