The amplified partnership ensures the data quality of a company's email database, enabling increased customer engagement and improved brand reputation.

Validity, the leading provider of data quality and email marketing success solutions, has announced an expanded partnership with Iterable, the AI-powered customer communication platform. This collaboration enables businesses to instantly verify email contact information, optimizing sales and marketing campaign results and driving ROI.

Key Points:

• Market Competition:

  • Current global email volume is around 360 billion emails per day, increasing by 15% annually (Validity's State of Email in 2024 report).
  • Competing for consumer attention is increasingly challenging, necessitating robust email deliverability protocols.

• Importance of Email Verification:

  • Implementing contact verification services like BriteVerify ensures teams email active, valid contacts.
  • Sending campaigns to invalid or outdated email addresses can damage sender reputation and result in wasted revenue and resources.

• BriteVerify Integration:

  • Iterable customers can now maintain contact data quality by verifying email addresses in real-time at the point of capture.
  • Provides secure, scalable validation for marketing and sales leaders to build actionable databases and improve communication effectiveness.
  • Bulk validation for existing subscriber databases identifies outdated or invalid emails, saving time and reducing manual errors.

• Customer Testimonials:

  • Sarah Taylor, Digital Marketing Manager at CV-Library Group, highlights the integration’s time-saving benefits and improved email list hygiene.

• Statements from Leaders:

  • Jeff Lundal, CRO at Validity, emphasizes the crucial role of their solutions in helping businesses remain competitive.
  • Heather Blank, SVP of GTM and Partnerships at Iterable, underscores the importance of delivering meaningful, personalized, and dynamic cross-channel experiences to enhance customer engagement and loyalty.

The expanded partnership between Validity and Iterable represents a significant step forward in optimizing email deliverability and campaign ROI. By leveraging real-time email verification through BriteVerify, businesses can enhance their marketing strategies, ensure better engagement, and drive revenue growth.