Validity, Inc., a leading provider of marketing success and customer data intelligence solutions, has successfully completed the acquisition of Litmus, a global leader in email optimization and testing solutions. This acquisition marks a significant step forward in Validity’s mission to offer marketers a comprehensive platform for creating, optimizing, delivering, and monitoring high-performing email campaigns at scale.

Strengthening Validity’s Marketing Platform

With the addition of Litmus, Validity enhances its already robust suite of tools, allowing customers to benefit from a seamless, end-to-end experience in their email marketing efforts. The combined platform will offer solutions that span the entire email marketing lifecycle—from contact data validation and enrichment to design, personalization, deliverability optimization, and continuous campaign monitoring.

This integration will ensure that marketing teams can improve their ROI, boost engagement, and enhance inbox placement. It will also allow businesses to leverage their existing marketing systems and email service providers (ESPs), ensuring greater value from their current marketing investments.

Benefits of the Acquisition:

• End-to-End Email Marketing: From contact validation to campaign optimization.

• Seamless Integration: Works with existing marketing systems and ESPs.

• Next-Generation Personalization: Enhanced capabilities for dynamic, targeted messaging.

• Better ROI: Tools that drive engagement, deliverability, and conversion.

Mark Briggs on the Acquisition

Mark Briggs, Founder, Chairman, and CEO of Validity, expressed excitement about the acquisition, stating, “For years, thousands of the world’s leading brands have relied on Validity’s marketing success platform to increase engagement and grow faster with better digital marketing campaigns. I’m thrilled to welcome Litmus to the Validity family and immediately bring to our customers a unified platform that ensures emails are visually compelling, optimized, and personalized for maximum engagement.”

This acquisition enables Validity to offer best-in-class tools for optimizing email marketing strategies. The platform now ensures emails are not only visually engaging but also data-driven, positioning them to maximize effectiveness through the power of personalization and AI-driven insights.

Erik Nierenberg on Litmus’s Role

Erik Nierenberg, CEO of Litmus, shared his enthusiasm for the acquisition, saying, “Combining Litmus’s leadership in pre-send optimization and personalization with Validity’s comprehensive platform and customer service culture is a big win for customers and the marketing community.”

The merger will further empower email marketers to develop data-optimized email campaigns while improving conversion rates, ensuring they reach the right audience with the right content at the right time.

Looking Ahead: The Future of Email Marketing

The acquisition of Litmus positions Validity at the forefront of the rapidly evolving digital marketing landscape, where automation, AI, and personalization are reshaping how businesses engage with customers. By integrating Litmus's pre-send optimization with Validity’s broader marketing intelligence capabilities, the company will provide unmatched value to marketers worldwide.

With a focus on innovative email solutions, campaign performance, and customer-centric marketing, Validity and Litmus are poised to lead the next generation of email marketing strategies that deliver maximum impact.

Validity’s acquisition of Litmus sets the stage for the next chapter in email marketing optimization. By combining their expertise in data validation, personalization, and pre-send optimization, they are creating a powerful platform designed to help businesses improve engagement, increase ROI, and drive long-term success in their email marketing campaigns.

Shea & Company, LLC and Barclays Capital, Inc. acted as financial advisors to Validity, while Nixon Peabody LLP and Weil, Gotshal & Manges LLP provided legal counsel. Evercore acted as the exclusive financial advisor for Litmus, and Choate Hall & Stewart LLP provided legal advisory.