digital experience
Published on : Nov 1, 2023
UserTesting, a leader in experience research and insights, today unveiled a series of enhancements to the UserTestingⓇ Human Insight Platform which includes new capabilities that simplify the process of reaching niche, hard to find audiences, new product integrations with Canva and FullStory that help organizations maximize the value of human insight, and a new Insights Services offering that gives organizations the ability to outsource research to UserTesting experts for time- and cost-efficient research and support delivery.
Features in this product update include:
Niche Audience Recruitment
UserTesting Insights Services
New Integrations with Leading Third-Party Platforms
Additional updates include:
“FullStory’s platform combines rich analytics, robust visitor session detail, and collaboration tools to help answer critical questions, understand issues, and uncover new conversion opportunities,” said Will Schnabel, SVP Alliances and Partnerships at FullStory. “By integrating with UserTesting’s Human Insight Platform, teams can delve deeper into customer journeys, gain a holistic understanding of their audiences, and make data-driven decisions that significantly impact the business.”
“Companies are building products and experiences for broader audiences than ever. As a result, we are seeing an increasing demand from businesses to be able to connect with niche audiences with unique specificities as a means to stay in-step with changing customer attitudes and behaviors,” said Marco Crolla, Chief Audience Officer at UserTesting. “We bring specialized experience to audience recruitment. Between our own and our vetted partner networks, we have the ability to find the most highly-targeted audiences, helping customers to locate the audiences they need to address their business imperatives—from international compliance challenges to accessibility considerations.”