Taligence, a specialist in marketing leadership recruitment, and Aspen Technology Labs, a global leader in labor market intelligence, have unveiled the U.S. Marketing Jobs Report for Q3 2024. The report highlights key trends in the marketing job landscape, showing strong demand for talent and emerging shifts such as salary transparency, dual marketing roles, and remote work opportunities.

• 7.7% Growth in Marketing Jobs
  Despite economic uncertainty, the marketing sector has shown resilience with a 7.7% year-over-year growth in job vacancies, driven by an increasing focus on customer engagement and brand strategy.

• Blue States Lead in Marketing Vacancies
  States like New York and California report the highest number of marketing job postings, reflecting the strength of economic centers in Democratic-leaning states.

• Salary Transparency on the Rise
  Over 30% of job postings now include salary information, a trend growing even in states without formal salary transparency regulations. This shift is influenced by legislation in key markets like California and New York.

• Remote Work Becomes Permanent
  While remote work has decreased from pandemic levels, it remains a significant part of the marketing job market, with 20% of roles expected to be remote by 2025.

• Increase in Dual Marketing Roles
  There has been a 14% rise in dual-function marketing roles, a trend indicating a desire to break down silos and foster cohesive marketing strategies within organizations.

Insights from Industry Leaders:
Michael Wright, CEO of Taligence, emphasizes the resilience of the marketing industry, stating, "Businesses are doubling down on customer engagement and brand strategy amidst economic uncertainty."
Mike Woodrow, President of Aspen Technology Labs, notes that over 230,000 marketing job openings were posted in the past 12 months, underscoring the sector's strength. Woodrow highlights the increasing importance of salary transparency and remote work in attracting top talent.

What’s Next for Marketing Hiring?
Looking ahead to 2025, the report predicts continued growth in compensation, especially for roles focused on AI and digital transformation. The demand for entry-level and mid-level marketing roles remains strong, with a 10% increase, demonstrating the sustained need for creative and data-driven professionals.

Taligence and Aspen Technology Labs' report underscores the robust nature of the marketing job market, highlighting critical trends like salary transparency, remote work, and the rise of dual marketing roles. As businesses look to adapt, they will need to stay informed and responsive to these changes in order to attract and retain top marketing talent.