Former VideoAmp Chief Measurability Officer Joins Upwave Advisory Program Alongside Notable Industry Executives

Upwave, the leading analytics platform for brand advertising, is excited to announce the addition of Josh Chasin to its advisor program. This strategic move reinforces Upwave's commitment to revolutionizing brand measurement and integrating scientific methodologies at the top-of-funnel.

• Josh Chasin's Experience:

  • Over three decades in cross-channel market research and audience measurement.
  • Principal of KnotSimpler, offering strategy and measurement consultation to various companies.
  • Former Chief Measurability Officer at VideoAmp, focusing on cross-platform measurement development.

• Previous Roles:

  • 14 years at Comscore as Chief Research Officer:
    • Led Media Metrix digital measurement service.
    • Achieved Media Rating Council accreditation for vCE campaign measurement service.
  • 17 years at Arbitron, rising to Vice President of Marketing for New Ventures.
  • Past president/CEO of Simmons Market Research Bureau and Northstar Interactive.

• Chasin’s Vision:

  • Excited to partner with Upwave to innovate and transform brand outcomes measurement.
  • Aims to enhance the platform and contribute to the company's overall growth.

• Upwave's Perspective:

  • Chris Kelly, CEO of Upwave, emphasizes Chasin's fresh perspective and industry expertise.
  • Anticipates significant contributions to scaling Upwave's business and improving brand outcome measurements.

• Advisor Program Members:

  • Notable members and investors include:
    • Dan Beltramo (Vizu)
    • Pierre Bouvard (Westwood One)
    • Jonah Goodhart (Moat, Mobian)
    • Auren Hoffman (LiveRamp, Safegraph)
    • Bob Ivins (TVSquared, Ampersand)
    • Harmon Lyons (IAS, Adelaide)
    • George Musi (Horizon, IPG)
    • Eric Roza (Datalogix)
    • Marcy Simon (Agent of Change)
    • Scott Symonds (The Trade Desk, AKQA)

The addition of Josh Chasin to Upwave's advisor program marks a significant milestone in the company's journey to redefine brand measurement. With his extensive experience and innovative mindset, Chasin is set to play a crucial role in Upwave's mission to bring scientific precision to top-of-funnel brand advertising metrics.