The study presents 12 actionable tactics brands and marketers can take to build loyalty with their customers 

Intuit Inc. unveils "The Science of Loyalty," a comprehensive report delving into the drivers behind consumer behavior and offering actionable insights for marketers to nurture lasting relationships with their customer base. By examining the commitment spectrum and outlining 12 tactics of loyalty, Intuit equips brands with the knowledge to navigate the complexities of consumer loyalty effectively.

1. Understanding the Commitment Spectrum:  
   - Intuit introduces a commitment spectrum ranging from inert to fandom loyalty, providing a nuanced understanding of customer loyalty levels.
   - Each loyalty category, from habitual to fandom, reflects varying degrees of emotional attachment and engagement with the brand.

2. Tactics of Loyalty:  
   - The report outlines 12 actionable tactics of loyalty, including smart exposure, familiar foundations, choice validation, and new routines, among others.
   - These tactics empower brands to build meaningful relationships with customers and foster loyalty across different levels of commitment.

3. Insights from Marketing Experts:  
   - Perspectives from marketing experts, such as Richard Shotton and Denise Lee Yohn, underscore the significance of loyalty as a comprehensive business strategy.
   - Loyalty is described not only as a marketing goal but as a strategic imperative for sustainable growth and resilience in a competitive marketplace.

4. Strategic Loyalty Playbook: 
   - By leveraging the tactics outlined in the report, brands and marketers can engage with customers holistically and deepen relationships that positively impact marketing goals.
   - The Strategic Loyalty Playbook provides a roadmap for navigating the complexities of consumer behavior and fostering enduring brand-customer connections.

Intuit's "The Science of Loyalty" provides marketers with valuable insights and actionable strategies for building lasting relationships with customers. By understanding the commitment spectrum and implementing the tactics of loyalty, brands can navigate the evolving landscape of consumer behavior and cultivate meaningful connections that drive loyalty and business growth.