Meltwater, renowned for its expertise in media, social, and consumer intelligence, unveils a groundbreaking integration between its influencer marketing solution, Klear, and its social media management tool, Engage. This fusion aims to revolutionize social media strategies, eliminating barriers between owned and influencer marketing realms.

1. Integrated Workflow for Seamless Amplification:

   • Effortlessly discover, share, and amplify influencer posts.
   • Unify owned social media channels for enhanced awareness and engagement.
   • Maximize influencer impact within a single platform.

2. Influencer Marketing Dashboard Template:

   • New dashboard template within Engage facilitates easy measurement of overall social performance.
   • Compare influencer performance with key social metrics like reach, engagement, and revenue.
   • Streamline reporting process and identify top-performing social activities.

Meltwater's latest product release demonstrates a commitment to client-centric innovation. By integrating influencer marketing seamlessly into its social suite, Meltwater empowers marketers to make informed decisions and stay ahead in the ever-evolving digital landscape. Chris Hackney, Chief Product Officer at Meltwater, emphasizes the goal of simplifying social media analysis and providing actionable insights for driving success.