Unleashed Brands, the world’s leading Youth Enrichment Platform, has named Pat O’Toole as its new Chief Marketing Officer (CMO). With over 20 years of experience in marketing and brand strategy, O’Toole has played a key role in shaping some of the world's most recognizable brands.

A Marketing Veteran with Proven Leadership

Before joining Unleashed Brands, O’Toole served as Chief Marketing Officer for Burger King US & Canada, where he led innovative campaigns that strengthened the brand’s connection with millions of consumers. Prior to that, he was Chief Marketing Officer at Mountain Dew, overseeing PepsiCo Beverages North America's 'Flavors' portfolio.

Throughout his tenure at PepsiCo, he played a pivotal role in driving growth for billion-dollar brands, including Doritos, Cheetos, Tostitos, Fritos, and Lay’s Dips, both in the U.S. and globally. Additionally, O’Toole has been elected twice as an Independent Director for US Youth Soccer, contributing to youth development initiatives and community-focused programs.

A Commitment to Growth and Impact

As the new CMO, O’Toole will focus on expanding Unleashed Brands’ presence and impact, aligning marketing strategies with the company’s mission of providing safe, fun, and enriching environments that help kids learn, play, and grow.

"I am thrilled to join Unleashed Brands and contribute to its mission of building world-class brands that shape the next generation," said O’Toole. "Unleashed Brands is making a real difference in the lives of children and families, and I look forward to helping expand that impact and drive meaningful growth across our brands."

Strategic Leadership for Future Growth

Unleashed Brands Founder and CEO Michael Browning, Jr. emphasized O’Toole’s expertise in brand strategy, innovation, and franchise marketing, reinforcing the company’s growth ambitions for 2025.

"Pat brings a wealth of experience in brand strategy, innovation, and franchise marketing leadership, making him a valuable addition to our leadership team," said Browning. "Marketing is at the core of Unleashed Brands' growth, and we have ambitious goals for 2025 that rely on leveraging data-driven insights and innovative strategies to move our brands forward. Most importantly, we remain focused on serving kids and families through exceptional experiences that help kids learn, play, and grow, and Pat's expertise will help us expand that mission even further."

Unleashed Brands: Leading the Youth Enrichment Industry

Unleashed Brands operates more than 1,300 franchise locations across category-leading brands, including:

• Urban Air Adventure Park
• The Little Gym
• Sylvan Learning
• Snapology
• XP League
• Class 101
• Premier Martial Arts
• Water Wings Swim School

With O’Toole at the helm of marketing, Unleashed Brands aims to accelerate its growth and impact, ensuring its brands continue to provide exceptional experiences for children and families worldwide.