Unit of Measure today announced the launch of Mirrix, a digital asset management (DAM) add-on built specifically for organizations running the STEP platform from Stibo Systems.

Unlike third-party DAM systems that bolt on with heavy integrations and siloed storage, Mirrix operates natively inside STEP. That means all images, documents, and media remain governed, tagged, and managed in the same environment that already houses product data.

“STEP already knows your products, structure, and users. Mirrix simply unlocks that potential for digital assets,” said Martin Kjeldsen, Founder of Unit of Measure. “It bridges the gap between product data and media workflows, so every team can move faster—without duplicating files or switching systems.”

Tailored for Everyday Users

Mirrix is designed to match the workflows of teams that interact with digital assets daily:

• Marketing teams → Quickly find approved visuals, review creative in product context, and ensure brand consistency.

• Product managers → Gain visual oversight of images and docs tied to each product, enriched with AI-generated metadata.

• Sales teams & partners → Access curated, always up-to-date assets—no more waiting for someone to send files.

• Compliance roles → Leverage structured tagging, accessibility insights, and certification logos linked directly to product records.

Built for the Files That Matter

Mirrix supports common enterprise file types and includes AI-powered enrichment to generate alt text, descriptions, accessibility tags, and search terms automatically. A role-based UX ensures marketing, product, sales, and compliance users see only the tools and permissions they need.

Key Advantages of Mirrix:

• No duplication → assets remain inside STEP, under a single governance framework.

• AI enrichment → automatic tagging and accessibility data.

• Collaboration → share, review, and annotate assets internally and externally.

• Contextual integration → media directly tied to STEP’s product data records.

By embedding DAM functionality directly into STEP, Mirrix positions itself as a frictionless alternative to standalone DAM platforms, helping enterprises unify product information management (PIM) and digital asset management into one system of record.

Get in touch with our MarTech Experts.