Unbounce Doubles Down on AI, Launches Unified GTM Enhancements for Sales, Marketing & CX Teams

Unbounce, the go-to-market (GTM) software provider known for its no-fuss landing page builder, has unveiled a slate of new AI capabilities and integrations aimed at unifying and accelerating growth for small and midmarket businesses.

Following its acquisition of Insightly CRM in 2024, Unbounce has wasted no time fusing product roadmaps. The result: a smarter, faster, and more connected GTM platform for sales, marketing, and customer success teams.

Among the highlights of the new release:

• AI email summarization and smart replies inside the CRM

• Lead flow integration between Unbounce’s landing page builder and Insightly

• Email inbox sync for streamlined communications

• 100+ new customizable templates for high-converting landing pages

“These updates reflect the strength of our unified engineering vision,” said Steve Oriola, CEO of Unbounce. “With shared DNA and deep product synergies, we’re accelerating innovation exactly where GTM teams need it most.”

From Silos to Synergy: A Unified GTM Stack

The new capabilities represent more than incremental upgrades—they’re a strategic step toward building a truly unified GTM stack. The platform now comprises three flagship tools:

1. Unbounce – for landing page creation and conversion optimization

2. Insightly – for CRM, pipeline management, and marketing automation

3. LeadsRx – for marketing attribution and data-driven optimization

Each tool can function independently, but the real power lies in pairing them. The vision is clear: eliminate silos, automate workflows, and empower GTM teams with a single, AI-enhanced ecosystem.

And it’s not just about software. Recent research by Unbounce and Ascend2 shows that:

• Ease of use is a top reason for CRM selection (40%)

• Sales-marketing-CS alignment has the biggest revenue impact in 2025 (48%)

Oriola puts it simply:

“We’re removing the busywork so teams can focus on what drives growth—conversion, pipeline visibility, and attribution clarity.”

What’s Next? Agentic AI and Predictive Analytics

Unbounce isn’t stopping at landing pages and CRM integrations. The company teased its pending agentic AI copilot, built to assist GTM teams with intelligent suggestions, generative content, and real-time insights.

Also on the roadmap: predictive analytics tools that can forecast outcomes and recommend actions based on behavioral signals and lead scores—helping teams make better decisions before a deal’s even on the table.

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