Typeform, the leader in intuitive form-building and conversational data collection, has announced a range of new features designed to help B2C businesses enhance customer engagement and gather richer, actionable insights. With consumers expecting personalized experiences but becoming more cautious about sharing personal data, Typeform’s latest innovations allow businesses to collect meaningful customer data through interactive and trustworthy forms, while integrating third-party insights to deepen understanding and fuel targeted marketing campaigns.

Key Features and Benefits:

• Enhanced Video Capabilities: Typeform now allows customers to respond with video, enabling businesses to capture richer insights through voice and facial expressions. This feature complements Typeform’s existing capabilities of embedding personalized videos, driving engagement and boosting conversions. Video responses are becoming a crucial tool for building deeper connections and customer loyalty, as 65% of marketers agree on its effectiveness in humanizing interactions.

• Clarify with AI: The new AI-powered feature acts as a virtual interviewer, prompting more detailed customer responses by following up on vague answers. For example, if a customer simply says "good" in response to a question, AI will prompt with "Good, how? What stood out?" This personalized interaction helps businesses gather more in-depth insights, improving data quality and relevancy.

• Automated B2C Data Enrichment: Building on earlier B2B data enrichment capabilities, Typeform now offers automated consumer-level enrichment. By simply using a personal email address, companies can pull in valuable third-party data, creating a more complete customer profile and enabling businesses to understand their audience on a deeper level without asking additional questions.

• AI-Powered Qualitative Analysis: Typeform’s AI-powered analysis tool enables businesses to quickly process large volumes of text and video responses to identify key themes and insights, reducing hours of manual work. This feature empowers businesses to extract actionable intelligence from qualitative data with ease and speed.

• Data Quality Tools: Typeform ensures the integrity of collected data with Invisible reCAPTCHA, which blocks bots and fake submissions. This safeguard improves the reliability of the responses, ensuring businesses make accurate, data-driven decisions.

• Klaviyo Integration: Typeform is launching a new integration with Klaviyo to streamline data flow between the two platforms for B2C and DTC marketers. The integration eliminates manual data transfers and ensures that Typeform data automatically updates customer segments in Klaviyo, enabling hyper-targeted campaigns and more personalized connections with customers. This integration combines Typeform’s interactive data collection with Klaviyo’s automation to drive business growth.

Benefits for B2C Businesses:

Typeform's new features empower businesses to gather richer insights and engage customers in more meaningful ways. By offering dynamic data collection experiences that encourage high-quality responses, businesses can create personalized marketing campaigns that resonate with their audience and drive conversions. With enhanced video capabilities, AI-driven clarifications, and automated data enrichment, businesses are equipped to better understand their customers and deliver experiences that build loyalty and increase revenue.

Typeform’s latest innovations are a game-changer for B2C businesses looking to stay ahead in an increasingly data-driven world. With powerful tools like video response capabilities, AI-enhanced interviews, and seamless data integration with Klaviyo, Typeform provides the tools needed to gather more actionable insights and foster stronger, more personalized connections with customers.