Typeform, the intuitive form builder and conversational data collection platform, has launched its Winter '25 release, introducing AI-powered capabilities that enhance the way businesses create, interact, and analyze data. By infusing AI at every stage of the data collection process, Typeform helps companies simplify workflows, save time, and elevate customer experiences.

"At Typeform, we're transforming data collection from a passive experience into a dynamic, two-way conversation," said Aleks Bass, Chief Product Officer at Typeform. "With our latest AI capabilities, businesses can create engaging forms in minutes, uncover insights instantly, and act faster—so they can spend less time managing data and more time delivering real impact."

AI-Powered Features to Enhance Engagement and Insights

Typeform AI enables businesses to create more human-like, conversational interactions while streamlining form creation, improving response quality, and accelerating data analysis.

1. Creator AI: Simplifying Form Creation

Typeform’s Creator AI allows businesses to generate tailored forms instantly. For example, an e-commerce company can simply enter a prompt like "Create a short customer satisfaction survey," and AI will automatically generate an optimized form.

Features:

• AI Form Builder – Instantly generate form questions and structure using a simple prompt.
• AI Form Import – Copy, paste, or upload a Google Form to convert it into a Typeform.
• AI Brand Kit – Apply brand colors, logos, and design elements automatically using a company URL.
• AI Form Translation – Translate forms into 25+ languages for global reach.
• AI Content Optimizer – Refine question clarity for more precise responses.

2. Interaction AI: Driving Richer Engagement

Interaction AI enhances response quality by making forms more engaging and prompting follow-ups to encourage detailed answers.

Features:

• Clarify with AI – Detect vague responses and prompt users for more detailed insights.

Example: If a SaaS company collects testimonials and receives brief responses like "I love it," AI will automatically ask follow-up questions to capture richer feedback.

3. Insights AI: Turning Data into Actionable Intelligence

Typeform’s Insights AI accelerates data analysis, helping businesses identify trends, gauge sentiment, and extract valuable insights from responses.

Features:

• Ask AI – Analyze data instantly by asking simple questions and receiving charts and insights in return.
• Topic Detection – Identify trending topics from open-ended text and video responses.
• Sentiment Analysis – Automatically classify responses as positive, neutral, or negative.
• Quantitative Analysis – Convert closed-ended responses into visual reports and charts.

Empowering Businesses with Smarter Data Collection

With its Winter '25 AI release, Typeform empowers businesses to:
Save time on form creation and analysis
Improve data quality with AI-powered interactions
Extract insights faster to drive better decision-making

This AI-driven approach ensures that companies can focus on meaningful customer engagement rather than manual data processing.