Typeform has officially stepped beyond its origins as a form builder with the launch of its new AI engagement platform, marking a major evolution for the company and its millions of users.

Built on insights from over one billion anonymized responses, the platform integrates forms, automation, and data analytics into one unified, enterprise-grade system designed to help small and medium-sized businesses (SMBs) capture richer data, drive engagement, and convert responses into measurable results.

“This launch represents a defining moment not only for Typeform but for the millions of small businesses ready to harness AI,” said Aleks Bass, Chief Product Officer at Typeform. “With this evolution, we’re democratizing automation and intelligence, giving every team superpowers once reserved for enterprises.”

One Platform to Replace the Multi-Tool Chaos

Until now, SMBs have juggled multiple disconnected tools to build forms, track responses, nurture leads, and convert customers. Typeform’s new platform brings all of these functions under one roof, transforming complex workflows into simple, conversational experiences.

Early adopters report launching campaigns in minutes instead of days and boosting completion rates by up to 20%, showing that streamlined automation can deliver real-world impact without sacrificing user experience.

Unveiled during Typeforum 2025, the company’s virtual product launch event, this release signals Typeform’s next chapter—one focused on turning every interaction into a growth opportunity.

AI That Builds, Learns, and Responds

At the core of Typeform’s new platform lies Typeform AI, now available in beta. This intelligent system crafts high-performing forms and workflows from a simple chat prompt, optimizing structure, tone, and flow for engagement and data quality.

Supporting tools like FAQ with AI and Clarify with AI introduce real-time, form-embedded intelligence that can answer questions on the spot, reducing drop-offs and improving completion accuracy.

Typeform also adds video and audio blocks, allowing users to create multimodal experiences that feel more natural and personal. Respondents can reply through text, video, or voice—making interactions both human and data-rich.

From Responses to Revenue

Beyond smarter forms, the platform empowers SMBs to act on insights instantly. Key features include:

• Contacts: Unify and segment audience data across forms and sources.

• Automations: Follow up instantly with personalized workflows that convert.

• Enrichment & Follow-ups: Blend first-party data with trusted third-party insights for a fuller customer view.

• Smart Insights: Summarize and interpret responses automatically, surfacing clear next steps.

• Payments Integration: Accept PayPal, Stripe, and other payment options directly within Typeform, closing the loop between interaction and transaction.

Abir Syed, Co-Founder of UpCounting, summed it up: “What used to take our team hours now takes minutes. Typeform’s thoughtful use of AI helps us automate manual work while preserving the personal touch that builds real relationships.”

A Glimpse Into the Future of Engagement

Typeform’s AI engagement platform is more than an upgrade—it’s a reimagining of how digital engagement works for SMBs. The company plans to expand its offering with richer integrations, deeper analytics, and new interaction formats that keep pace with the evolving landscape of AI-driven marketing.

By combining human-centered design with AI intelligence, Typeform is setting a new standard for engagement—where every form, conversation, and click moves businesses forward.

Get in touch with our MarTech Experts.