New solution makes it easier for businesses to build audiences and enrich their customer profiles with data that lives in data clouds and data lakes

Data platform and warehouse users can now drive more effective marketing campaigns with real-time insights from Twilio Segment's customer profiles

Customer Profiles from Segment powers AI model training in data platforms and warehouses

Twilio, renowned for driving real-time, personalized customer experiences, announces groundbreaking enhancements at Snowflake Summit 2024: Linked Audiences and Segment Data Graph. These innovations bolster Twilio Segment’s interoperability with data platforms, driving efficiency and unlocking transformative potential for businesses managing customer data.

Advancing Interoperability with Segment’s CDP

• Thomas Wyatt, President at Twilio Segment: Wyatt emphasizes the importance of enhancing interoperability between Segment’s CDP and data platforms, enabling businesses to unlock the full power of customer data. This integration turns data into actionable insights, driving superior customer engagement.
• Industry Leaders Recognize Significance: Industry leaders like Snowflake and Databricks recognize the importance of advancing customers’ capabilities with CDP integrations, facilitating seamless integration and data utilization.

Linked Audiences: Empowering Marketers

• Timely and Accurate Audience Targeting: Linked Audiences, in public beta, enables intuitive audience-building without SQL, leveraging real-time data from Segment’s CDP and comprehensive warehouse data. This leads to precise targeting and improved ROI.
• Streamlined Audience Creation: Technical marketers can swiftly create and refine audience lists using a no-code interface, enhancing marketing agility and effectiveness. Linked Audiences bridges the gap between real-time and historical data, enriching insights for smarter customer engagements.

Segment Data Graph: Core Innovation

• Dynamic Framework: Segment’s Data Graph transforms data platforms and warehouses into dynamic engines for business intelligence, enabling comprehensive customer profiles and detailed audience segments.
• Enhanced Decision-Making: The Data Graph empowers data teams to manage relationships between datasets, facilitating effective decision-making and seamless integration with downstream tools for advanced analytics and automation.

Supporting Quotes

• Onil Gunawardana, Snowflake: Gunawardana highlights the collaboration's value in accessing and utilizing platform data for improved customer engagement and business operations.
• Timothy Hobson, LegalZoom: Hobson emphasizes the newfound efficiencies and insights enabled by Linked Audiences, anticipating new opportunities for LegalZoom.
• Mila D'Antonio, Omdia: D'Antonio underscores the importance of unified customer data for exceptional experiences, praising Linked Audiences for delivering connected and complete customer data.

Twilio's Linked Audiences and Segment Data Graph represent significant advancements in customer data management and engagement strategies. By seamlessly integrating real-time and historical data, businesses can unlock transformative potential, driving superior customer experiences and optimizing business operations.