Twilio Appoints Chris Koehler as Chief Marketing Officer | Martech Edge | Best News on Marketing and Technology
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Twilio Appoints Chris Koehler as Chief Marketing Officer

customer engagement technology

Twilio Appoints Chris Koehler as Chief Marketing Officer

Twilio Appoints Chris Koehler as Chief Marketing Officer

Business Wire

Published on : May 7, 2024

Twilio, renowned for its customer engagement platform, proudly welcomes Chris Koehler as its Chief Marketing Officer (CMO). With over 25 years of experience in customer engagement and marketing technology, Chris is poised to steer Twilio's global marketing strategy towards expanded brand awareness and product innovation.

  1. Chris Koehler’s Background and Expertise:

    • Over 25 years of leadership in marketing, customer success, and solution consulting at industry giants such as Box, Adobe Systems, and E*TRADE Financial.
    • Instrumental in driving Box to surpass $1 billion in annual revenue.
    • Holds a B.S. in Marketing from George Mason University and an MBA from Georgia State University.
  2. Twilio’s Marketing Strategy Under Chris’s Leadership:

    • Reporting directly to CEO Khozema Shipchandler, Chris will spearhead Twilio's global marketing strategy.
    • Focus on expanding brand awareness and amplifying product innovation across Twilio Communications and Segment.
    • Driving messaging and positioning for Twilio’s customer engagement platform, leveraging communications, data, and AI.
  3. CEO's Endorsement and Vision:

    • Khozema Shipchandler highlights Chris’s hands-on approach and strong product background as assets for Twilio’s growth.
    • Emphasis on Chris’s role in shaping Twilio's marketing and positioning strategies in the company’s next chapter.

With Chris Koehler at the helm as CMO, Twilio is poised to reach new heights in customer engagement innovation. His extensive experience and hands-on approach align perfectly with Twilio's mission to deliver personalized experiences for leading brands. Together with Twilio’s esteemed management team, Chris aims to drive growth and market leadership in an ever-evolving landscape of customer engagement technology.