The new integration automates review invitations and enhances the customer experience with seamless feedback collection at key touchpoints for continuous improvement.

Trustpilot, a global leader in consumer reviews, announced its integration with the HubSpot App Marketplace, making it easier for businesses to collect valuable feedback and improve customer relationships. The integration aims to enhance the review collection process, increase brand trust, and drive higher conversions by automating Trustpilot review invitations during key stages of the customer journey.

• Why Verified Reviews Matter:

  • 86% of businesses rely on verified reviews in their purchase decisions. This integration allows businesses to send Trustpilot review invitations at critical customer touchpoints, enabling the collection of more authentic, high-quality reviews.

• Brian Green’s Perspective:

  • Brian Green, Chief Revenue Officer at Trustpilot, highlighted that "Consumers today seek transparency and authenticity." The integration will help businesses gain valuable customer insights and build trust by engaging with customers throughout their journey.

• Impact on Business Growth:

  • Trustpilot's automated review invitations can increase conversion rates by up to 23%, strengthen customer relationships, and build long-lasting brand credibility. Verified reviews boost consumer confidence, with 55% of U.S. consumers trusting imperfect scores more than perfect ones.

• Integration Benefits:

  • This integration allows businesses to automate review collection at pivotal moments, such as after closing a sale or resolving a service ticket. Businesses can also leverage Trustpilot’s marketing assets to promote reviews, enhancing their SEO and improving paid and organic click-through rates by 30%.

• Scott Brinker's Insight:

  • Scott Brinker, VP of Platform Ecosystem at HubSpot, emphasized that the integration helps businesses "gather customer feedback and turn insights into actionable improvements." It provides HubSpot users with an easy-to-implement tool that enhances customer engagement.

• Flexibility and Efficiency:

  • The integration offers flexibility by automating review requests after key customer interactions, boosting operational efficiency. Businesses see a 15% improvement in star ratings and 105% more reviews compared to manual review processes. This automation unifies customer journey efforts with sales, service, and marketing functions.

The Trustpilot and HubSpot integration is a game-changer for businesses seeking to enhance customer experience, improve brand trust, and boost operational efficiency. With automated review invitations and marketing assets, businesses can leverage customer feedback for growth and long-term success.