TripleLift Audiences, powered by first-party data, enables advertisers to outperform cookie-based tactics. 

TripleLift, a prominent advertising technology company, announces the launch of TripleLift Audiences, a groundbreaking solution designed to enable advertisers to effectively reach customers on the open internet. Through the recent acquisition of 1plusX, a first-party data platform, TripleLift Audiences offers cross-site audience targeting without relying on cross-site identifiers like cookies. This innovative offering delivers broad reach and performance, surpassing the limitations posed by traditional targeting methods and the impending demise of third-party cookies.

Key Features and Benefits:

1. Cost-Effective Performance:
   - TripleLift Audiences eliminates additional costs typically associated with targeting solutions, enabling advertisers to redirect funds towards lowering effective CPMs or increasing working media budgets.
  - Advertisers can achieve significant return on investment without incurring extra expenses, enhancing the efficiency of their campaigns.

2. Ease of Use and Integration:
   - Leveraging familiar deal-based buying mechanisms, TripleLift Audiences seamlessly integrates into advertisers' existing workflows and DSPs, requiring minimal training or adjustment.
   - Advertisers can swiftly adapt to TripleLift Audiences and begin optimizing campaigns from day one, ensuring rapid implementation and success.

3. Cross-Browser Compatibility:
   - Unlike other targeting solutions reliant on user IDs, TripleLift Audiences functions across all browser environments, including those without IDs, ensuring comprehensive audience targeting.
   - This broad compatibility expands potential audience reach, maximizing campaign effectiveness across diverse user segments.

4. AI-Powered Targeting:
   - TripleLift Audiences leverages AI technology from 1plusX to build cross-site audience segments at the content level, enhancing targeting accuracy and durability.
   - By analyzing user engagement patterns and content consumption in real-time, TripleLift Audiences predicts audience segments, even in the absence of user IDs, ensuring precise targeting and relevancy.

5. Privacy Protection and Compliance:
   - With a focus on privacy-forward practices, TripleLift Audiences prioritizes consumer privacy and data protection, employing first-party data to create audience segments without relying on intrusive tracking methods.
   - Advertisers can rest assured that their targeting strategies adhere to evolving privacy regulations while delivering relevant and personalized experiences to consumers.

TripleLift Audiences represents a paradigm shift in digital advertising, offering advertisers a cost-effective, privacy-centric solution for targeting audiences on the open web. By leveraging AI-powered insights and first-party data, TripleLift Audiences delivers unparalleled reach, performance, and privacy protection, empowering advertisers to navigate the evolving landscape of digital marketing with confidence. With its ease of use and broad compatibility, TripleLift Audiences is poised to revolutionize audience targeting strategies and drive enhanced campaign outcomes.