Veteran Marketer Brings Proven Track Record of Driving Growth at Salesforce, Adobe to Box as Company Pioneers Intelligent Content Management

Box, a leader in Intelligent Content Cloud solutions, has announced the appointment of Tricia Gellman as its new Chief Marketing Officer (CMO). Gellman brings over 20 years of experience in driving growth for prominent technology companies, such as Salesforce and Adobe. In her new role, she will help advance Box’s mission towards a $2 billion revenue target and further develop its Intelligent Content Management platform.

• Leadership Announcement: Tricia Gellman joins Box as CMO.
• Experience and Achievements:
  • Over two decades in technology with roles at Salesforce and Adobe.
  • Expertise in demand generation, marketing strategy, and positioning.
  • Significant contributions to Salesforce’s growth from $1 billion to $13 billion in annual revenue.
• Box’s Vision:
  • Focus on leveraging AI to transform content management.
  • Aim to lead in the Intelligent Content Management space.
  • Enhance collaboration, workflow automation, and security for over 100,000 customers.
• Gellman’s Goals:
  • Drive Box's leadership in content management through AI solutions.
  • Unlock new use cases and deliver valuable solutions enterprise-wide.
  • Solidify Box's market position and growth trajectory.

Tricia Gellman's appointment as CMO marks a significant milestone for Box as it continues to pioneer the Intelligent Content Management category. Her extensive experience and proven track record in the tech industry are expected to accelerate Box’s growth and innovation, helping the company achieve its revenue goals and expand its impact in the market.