Live Connect will enable Snowflake and Treasure Data customers to leverage customer data seamlessly, create actionable insights, and improve efficiencies

Treasure Data today announced the launch of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration allows organizations to securely and efficiently access, leverage, and enrich data between Treasure Data’s Customer Data Platform (CDP) and the Snowflake platform. By streamlining data movement and enhancing security governance, data teams can reduce operational overhead while gaining greater flexibility.

"We are thrilled to launch our Live Connect ‘zero-copy’ integration with Snowflake, leveraging Snowflake’s native query interface with the federated query capability," said Kaz Ohta, CEO and co-founder of Treasure Data. "Today’s enterprises need a way for their CDP to more efficiently use and activate the wealth of data stored in platforms like Snowflake and enable better customer experiences. We developed Treasure Data Live Connect to seamlessly connect Snowflake’s AI Data Cloud with our CDP, enabling enterprises to efficiently and securely manage their data and engage their customers. This gives companies the best of both worlds with the flexibility to embrace their preferred architecture."

Core Capabilities of Live Connect

Treasure Data Live Connect includes two core functionalities:

1. Federated Query: This feature allows Treasure Data CDP to query and leverage data stored in Snowflake using Snowflake’s native query interface combined with its own federated query capability.

2. Easy Sync: This simplifies the process of transferring multiple tables from Snowflake into Treasure Data, removing unnecessary complexity.

Benefits of the Integration

Live Connect enhances data integration between Snowflake’s AI Data Cloud and Treasure Data CDP, offering enterprise marketing and data teams increased flexibility and cost control. This integration provides marketing teams with faster access to rich data sets, enabling them to build audience segmentation and activations more effectively. Joint customers will benefit from seamless data movement and activation, streamlined security governance, and reduced operational overhead—all of which contribute to superior customer engagement.

Collaborative Impact

"Treasure Data’s commitment to helping Snowflake mobilize the world’s data is evident in the launch of Live Connect," said David Wells, Industry Principal for Media, Entertainment, & Advertising at Snowflake. "We will drive deep value across the Snowflake AI Data Cloud through our collaboration with Treasure Data, as it will support more efficient and effective omni-channel journey activations."

With the introduction of Treasure Data Live Connect, organizations can unlock the full potential of their data, enhancing customer engagement and improving operational efficiency in an increasingly data-driven world.