TransPerfect, the world’s largest provider of language and AI solutions, is adding more hardware to its trophy shelf. The company took home two major honors at China’s Auto Digital Awards, held during the Auto Digitalization & Marketing Innovation Conference (ADMIC) in Shanghai — a marquee event spotlighting digital transformation across the global automotive ecosystem.

The company was recognized as both Annual Automotive Digital Marketing Service Provider and Annual Outstanding Overseas Marketing Services Provider, underscoring its growing influence in the intersection of AI, localization, and global marketing.

Driving Digital Transformation in Automotive Marketing

This year’s ADMIC conference ran under the theme “All-Digital Forward, Counter-Cycle Growth,” attracting global automotive leaders, marketers, and digital innovators eager to navigate a rapidly evolving landscape. The Auto Digital Awards, centered on “Intelligent Digitalization Driving Growth,” honored companies pushing the boundaries of marketing technology and operational innovation.

For TransPerfect, that meant showcasing how its language, data, and AI capabilities power international growth for automotive brands. From data collection and multilingual content creation to AI-enhanced marketing automation, the company’s end-to-end localization technology continues to help automakers scale globally while maintaining local relevance.

The Global Auto Industry’s Digital Reckoning

As the automotive industry braces for tighter margins, sustainability pressures, and shifting consumer expectations, global brands—especially emerging Chinese automakers—are relying heavily on digital marketing to expand internationally. AI-driven personalization and automated localization are quickly becoming non-negotiable tools in this competitive race.

“We’re proud to help our automotive clients deploy digital strategies to expand globally—and we are honored by this recognition,” said Phil Shawe, President and Co-CEO of TransPerfect.

With China emerging as both a manufacturing hub and an innovation powerhouse in connected and electric vehicles, TransPerfect’s dual awards highlight its strategic role in bridging East and West through AI, data, and language intelligence.

The message from Shanghai was clear: in the automotive world, digital fluency and global storytelling are now as critical as horsepower.

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