All-new Interactive Game Types Deliver Even More Sellable Media Inventory to Live Sports and Entertainment Organizations

At the 2024 SEAT Conference, Tradable Bits, a leading provider of fan engagement solutions, introduced four new games for its ARCADE interactive engagement platform. These games expand the platform's offerings to include puzzle and engagement-based gameplay, allowing teams to personalize each game to their brand sponsors quickly.

1. New Games Overview

   • Word Jumble: Fans unjumble letters to uncover hidden words using hints.
   • Word Slasher: Players clear specific words by slashing letters on their screen.
   • Pathblitz: Fans swipe left or right to navigate obstacles in this engagement-based game.
   • Target Takedown: Players challenge themselves to "takedown" increasingly difficult targets.

2. Platform Benefits

   • ARCADE provides easy-to-activate gamification and experiential marketing inventory at live events.
   • The platform's games appeal to a wider audience beyond sports fandoms, enhancing emotional connections and brand loyalty.
   • ARCADE games boast 4X more dwell time than traditional digital campaigns, offering strong engagement opportunities globally.

3. Monetization and Data Capture

   • Games on ARCADE create additional monetization opportunities for sports and entertainment organizations.
   • They effectively capture first-party data, enhancing audience insights and engagement strategies.

4. SEAT Conference Highlights

   • Lenny Goh and Darshan Kaler from Tradable Bits are presenting ARCADE at the SEAT Conference, showcasing its impact on fan experiences and real-time revenue generation.
   • Panels like "We’re Cooking Live" and "Doors Open, Now What?" discuss gamifying fan experiences and next-gen engagement strategies.

The launch of new games on the ARCADE platform by Tradable Bits marks a significant advancement in interactive fan engagement. By introducing puzzle and engagement-based gameplay, Tradable Bits continues to innovate in enhancing fan experiences at live events. These games not only strengthen emotional connections between fans and brands but also provide valuable data insights, paving the way for enhanced audience engagement and monetization opportunities in the sports and entertainment industry.