Total Expert, a leading provider of customer engagement software for financial services, has announced its 2025 Winter Platform Release, introducing Rate Enrichment Data as a new enhancement to its Customer Intelligence solution. This feature provides mortgage lenders with expanded interest rate-driven capabilities, enabling them to create personalized recommendations based on their customers’ current mortgage rates.

Enhancing Customer Intelligence with Rate Data

With the integration of Rate Enrichment Data, lenders can now access critical mortgage rate information directly within customer contact records. This feature allows users to:

• Filter database contacts based on rate-based criteria
• Identify refinance opportunities and prioritize leads efficiently
• Provide customized quotes from a single, centralized dashboard

The new enhancement is designed to improve loan officers' efficiency in identifying and pursuing customers who could benefit from refinancing or other mortgage-related opportunities.

“As a lender, having accurate and actionable rate information available on every customer in my database is incredibly important to building meaningful relationships,” said Joe Welu, Founder and CEO of Total Expert. “To educate, engage, and advise customers, loan officers need effective resources to show up in the moments that matter. By infusing mortgage rate data directly into contact records, we’re able to provide lenders with relevant, impactful information they need to understand their customer’s needs and financial journey.”

Features in the Winter 2025 Release

In addition to Rate Enrichment Data, the Winter Platform Release includes several new tools designed to empower loan officers, including:

• Setting alert thresholds by loan type (FHA, VA, Jumbo, etc.)
• Calculating monthly savings for customers over 3, 5, and 10-year periods
• Running real-time Product Pricing Engine (PPE) requests to generate estimates for customers
• Adding dynamic personalization in emails by integrating Rate Enrichment fields into Email Builder

“As we continue to enhance our platform, our focus remains on providing solutions that drive measurable business outcomes for our customers,” Welu added. “We’re delivering even more powerful tools to help loan officers grow and retain their book of business by creating engaged customers.”

Additional Platform Enhancements

Beyond Customer Intelligence improvements, Total Expert’s Winter 2025 update also includes:

• Engage SMS automated responses for inbound phone calls and opt-in messages
• Streamlined contact list navigation for easier database management
• New on-demand, self-service contact reports for admins
• Refined Salesforce integration performance for better system connectivity
• A new integration between MAXA Design Suite and Optimal Blue

With these expanded capabilities, Total Expert continues to enhance its AI-driven platform, enabling lenders to improve engagement, increase efficiency, and drive business growth in 2025.