• TomTom’s maps and traffic will power Microsoft Azure Maps, Bing, Microsoft Power BI, and Microsoft 365 until the end of this decade.

• TomTom enters into agreement with Microsoft to infuse TomTom products with AI and launch joint go-to-market initiatives in automotive, logistics, and mobility.

• Microsoft licenses new TomTom Orbis Maps and started roll-out of TomTom’s Traffic service based on the new maps across global markets.

TomTom (TOM2), a leader in location technology, has announced an extended collaboration with Microsoft. This partnership will see TomTom’s maps and traffic data powering location-based services across Microsoft’s solutions, impacting hundreds of millions of users daily. The collaboration also includes a focus on AI-infused product innovations and reaffirms Microsoft Azure as TomTom's preferred cloud provider.

Enhanced Collaboration

• Location-Based Services: TomTom’s maps and traffic data will be integrated across various Microsoft solutions.
• Innovation Focus: The partnership will drive innovations, including AI-powered products for different domains such as automotive and logistics.
• Azure Maps: TomTom powers Azure Maps, enabling enterprises to incorporate rich mapping and location capabilities into their solutions.

AI-Infused Products

• AI-Powered Solutions: Combining Microsoft's AI capabilities with TomTom’s location technology to develop advanced solutions.
• Targeted Domains: Innovations aimed at the automotive, logistics, and broader mobility sectors.

Microsoft’s First-Party Offerings

• Broad Integration: TomTom’s technology is utilized in Microsoft’s products like Bing, Microsoft Power BI, and Microsoft 365, enhancing their location-based features.

Strategic Vision

Leadership Statements

• Harold Goddijn, CEO of TomTom: Expressed excitement about strengthening the relationship with Microsoft and highlighted the introduction of TomTom’s Traffic based on TomTom Orbis Maps.
• Nicholas Lee, Corporate VP, Microsoft Maps & Local: Emphasized the shared vision for delivering location-based customer value and the seamless integration of TomTom’s services with Microsoft Azure.

Historical Context

• Long-Term Partnership: TomTom and Microsoft have been collaborating since 2016, starting with Azure Maps and later expanding to other services and automotive solutions.
• Future Prospects: The partnership includes developing generative AI-powered automotive solutions and an in-vehicle digital cockpit with cloud analytics.

The deepened collaboration between TomTom and Microsoft is set to deliver cutting-edge, AI-powered location technologies across various industries. This partnership leverages both companies' strengths, aiming to bring innovative solutions to market and enhance customer experiences.