Toluna, a leading global insights technology and panel provider, has announced the launch of SmartCloud, an innovative AI-powered tool designed to transform the analysis and value of unstructured open-end survey responses. SmartCloud promises advanced, instant analysis, offering significant enhancements in extracting themes and coding sentiments from survey data.

1. Features of SmartCloud:
• AI-Powered Analysis:
• SmartCloud uses advanced AI to analyze open-end survey responses, extracting themes and coding sentiments instantly.
• Integration with Toluna Start:
• Accessible through the Toluna Start platform, integrating seamlessly with Toluna’s ecosystem.
• Customization Engine:
• Outputs can be tailored to align with clients’ brand image, ensuring professional and customized presentations.
2. Strategic Advantages:
• AI Everywhere Strategy:
• Part of Toluna’s broader “AI Everywhere” strategy, combining human intelligence with AI to enhance research capabilities.
• Deeper Insights:
• Enables researchers to gain a deeper understanding of unstructured responses, free from the biases of pre-conceived code frames and manual analysis.
• Empowering Decision Making:
• Provides smarter insights that facilitate better decision-making, allowing clients to create, understand, decide, predict, and scale more effectively.
3. Statements from Leadership:
• Frederic-Charles Petit, CEO of Toluna:
• Emphasized the immense value SmartCloud brings to clients by offering deeper insights from complex data sets.
• Highlighted the ongoing commitment to blending human intelligence with AI to deliver superior value and enhance consumer connection.
• Anticipation of Future Initiatives:
• Petit indicated more AI-driven initiatives would be unveiled in the coming weeks and months, reinforcing Toluna’s leadership in AI innovation.

The launch of SmartCloud marks a significant advancement in Toluna’s AI capabilities, offering insights professionals a powerful tool for analyzing and deriving value from open-end survey responses. By combining the strengths of AI with human intelligence, Toluna continues to push the boundaries of what is possible in the field of market research, providing clients with the tools they need to make smarter, more informed decisions.