Adstra, the leader in enterprise identity resolution across all marketing and media touchpoints, today announced the appointment of Todd Schoenherr as SVP, Head of Product. Schoenherr, an experienced product leader who has worked across data and technology companies, will oversee Adstra’s product team.

• Professional Background

  • Previous Role: Strategic Consultant at JLGS Ventures
    • Advised capital backers on business potential, market expansion, and growth options
    • Focused on connecting local retailers and service providers with residents in luxury markets
  • Over 15 years of experience in AdTech, Data, and Identity
    • Led product and strategy teams at Infutor, mParticle, Signal, and Orbitz
    • Gained insights into the strategic customer data capability needs of brands

• Adstra's Perspective

  • Rick Erwin, CEO of Adstra
    • “Conexa is a distinctive and disruptive answer to the myriad use cases for enterprise identity”
    • Praised Schoenherr's deep understanding of data and media
    • Emphasized Schoenherr's role in advancing Conexa's value proposition

• Conexa: Adstra’s Flagship Product

  • Enterprise Identity Platform
    • Operates within a brand’s firewall or other environments
    • Empowers brands with control of their data and insights
    • Resolves consumer identity transparently and with interoperability
    • Eliminates privacy risks

• Schoenherr's Vision

  • Challenges in Customer Data Strategies
    • Existing tools are point solutions that solve isolated problems
    • Adstra's comprehensive approach integrates data and identity solutions behind the firewall
    • Provides a strategic data capability rather than incomplete solutions
  • Benefits of Adstra's Solutions
    • Addresses brand needs across the customer lifecycle
    • Enhances customer acquisition, media measurement, advanced analytics, and personalization
    • Integrates and enhances brands’ customer data stack
    • Improves customer experiences and powers business growth

Todd Schoenherr’s appointment as SVP, Head of Product, marks a significant step for Adstra in continuing to lead the industry in enterprise identity resolution. His extensive experience and strategic vision will be instrumental in advancing Adstra’s innovative solutions, ensuring they meet the evolving needs of brands in a dynamic ecosystem.