Bush, Telefunken, JVC and Panasonic smart TVs Powered by TiVo expected to roll-out across Europe in anticipation of summer sporting events

TiVo, a subsidiary of Xperi Inc., unveils TiVo One, a revolutionary cross-screen ad platform designed to streamline advertising campaigns across multiple digital platforms. With advanced forecasting, precise targeting, and robust measurement capabilities, TiVo One enables advertisers to efficiently optimize branded campaigns and connect with their desired audiences across various entertainment channels.

1. Addressing Advertising Challenges:

   • TiVo One addresses the complexities of the modern advertising landscape by consolidating ad inventory across home and automotive endpoints.
   • Advertisers can now streamline campaign management, ensure accuracy, and enhance audience targeting with TiVo One's advanced features.

2. Key Features and Benefits:

   • Automation: TiVo One automates manual tasks, freeing up resources and enabling advertisers to focus on strategic initiatives.
   • Market Expansion: With integrations to over 150 retailers and major marketplaces, brands can effortlessly scale their go-to-market efforts and reach a broader audience.
   • Rapid Deployment: Dynamic Schema enables quick addition of new destinations and categories, facilitating swift market expansion and adaptation.
   • Error Prevention: The system monitors marketplace requirements and updates formats accordingly, reducing listing errors and enhancing data quality.
   • Quality Assurance: Pre-flight validation ensures data quality before submission to retailers, minimizing return rates and mitigating adverse impacts.
   • AI-Powered Optimization: Acquia Syndicate enhances data mapping to e-commerce channels through AI-driven suggestions, reducing duplication of effort and improving efficiency.

3. Customer Benefits:

   • By leveraging TiVo One, advertisers can optimize campaigns, analyze customer attribution, and gain valuable insights to adapt advertising strategies for maximum ROI.
   • Enhanced user experience: TiVo One ensures a seamless viewing experience by balancing personalization with targeted and relevant ad placements.

TiVo One revolutionizes cross-screen advertising, offering advertisers a comprehensive solution to optimize campaigns, analyze performance, and drive engagement across various digital platforms. With its advanced features and global reach, TiVo One empowers brands to connect with their target audience effectively and maximize their advertising impact.