Thryv Holdings, the small business software provider known for its all-in-one platform, is dialing up the temperature for HVAC contractors with the launch of Thryv for HVAC—a specialized marketing automation solution designed to help heating, ventilation, and air conditioning businesses streamline lead conversion, customer retention, and recurring revenue.

Currently working with nearly 6,000 HVAC-related businesses, Thryv developed the solution in close collaboration with industry professionals, including Boeschen’s Heating & Cooling. The result? A software package that speaks HVAC fluently.

Built for Contractors, Not Marketers

“Contractors told us they need tools that work behind the scenes to automate customer follow-ups, boost their brand visibility, and drive repeat business,” said Rees Johnson, Chief Product Officer at Thryv. “With Thryv automations, they can grow their business while keeping their focus on service delivery.”

In a survey of over 75 HVAC business leaders, 77% said marketing was a top growth priority, but only a third felt they had the time or know-how to execute it effectively. Thryv’s new solution is aimed squarely at that gap—offering practical, hands-off tools designed with and for HVAC contractors.

What’s Under the Hood?

Here’s a quick rundown of what Thryv for HVAC offers:

• Online Visibility Boost: Synchronizes business information across 60+ directories and improves local rankings on Google, Yelp, and more.

• Automated Lead Response: Sends personalized email and SMS replies within seconds of lead inquiries.

• Seasonal Campaigns: Keeps customers engaged year-round with timely promotions and maintenance reminders.

• Recurring Revenue Tools: Promotes service plans and automates post-service follow-up.

• Reputation Management: Centralized dashboard for requesting and managing online reviews.

The system comes with customizable, pre-built campaigns that cover the full customer journey—from appointment requests to satisfaction surveys—helping HVAC pros spend less time in front of a screen and more time on the job.

Turning Wrenches Into Revenue

“Not all marketing software is created equal,” said Janet Turner of Boeschen’s Heating & Cooling, who helped advise the Thryv product team. “We needed something that understood the way we work. Now we can follow up, nurture leads, and even run promotions without lifting a finger. It’s built for real contractors with real day-to-day demands.”

With demand for HVAC services rising, especially in light of extreme weather patterns and increasing focus on indoor air quality, Thryv’s tailored solution arrives at just the right time. It also underscores a broader trend in verticalized SaaS—giving industry-specific professionals access to smart tools without a steep learning curve.

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